newcastle set to get observation wheel bigger than the london eye - digital screen

Developers announced plans to build Europe's largest observation deck in Newcastle
Called whey.
Station nearly 460ft (140m)
On the Tyne River, the observation wheel will be 16 feet higher than the London Eye and may create up to 550 jobs in the city.
The center will include a huge 11,960 LED digital screen to convey information about local culture and events as well as advertising.
Fancy whey planned
Voice Reproduction of George's phrase "Why-
Located at the east end of the pier, where the former overflow flour mill is located.
The artist's impression shows that in the nearby Gateshead, the Ferris wheel will stand on other famous landmarks, including the Tyne Bridge and the Angels of the North.
There is already the Gateshead Millennium Bridge on the side of the dock, known as the "blink" or "blink" bridge, as it opens to allow transport.
Bars, restaurants and a tourist attraction called the North giant
This will celebrate the achievements of sports stars and business people in the region --
It will also be included in Whey Aye.
The scene announced by the World Wheel Company will involve 30-
The minute "flight" is expected to attract 800,000 visitors in the first year.
Former Newcastle United captain Shearer welcomed plans to be submitted later this year.
He said: "This is exactly what the city needs --
This is a new landmark attraction that celebrates our rich history and culture while creating jobs and income for the people.
"Development like this will be fully supported by me.
"There is no doubt that this is one of the UK's most exciting investment and regeneration projects, if not the world," said Phil linahe, chief executive of the world Wheel Company's Newcastle operations . ".
"With a total investment of over £ 100, it will create up to 55 local jobs and offer local construction contracts worth more than £ 20.