sa firm wows with display technology - digital display

Cape Town -
A local company was shocked to find that, despite earlier attempts by large companies, their transparent display innovation was the number one in the world.
"One thing we weren't sure about before we went to CeBIT was whether it was really the number one in the world.
We can't really believe it-
Another person has actually made this image, "Alex batussos, managing director of Bottom Line Interactive, told News 24.
The company has made truto one transparent display, which has attracted wide attention at the famous CeBIT technology trade show in Germany.
Baroutsos says the innovation improves display technology, allowing users to interact with content that looks realistic.
"The problem with all of them is that they are all great, but one of the main things they lack is that they all give up a transparent color, he mentioned previous efforts to create a transparent exhibition.
The main problem with the realism of previous displays is that the production of white and black is difficult due to the technology adopted in the design.
The result is that colors are often unrealistic.
"All we really do is play with technology and software and actually create a monitor that can produce the entire spectrum, but it also gives us the flexibility to control transparency, baroutsos said.
For those looking to have a transparent display on a desktop computer or even a mobile phone, Baroutsos has disappointing news.
"This will never replace your desktop monitor: First of all, it is also much larger than the flat panel LCD, so it is not suitable for home or work desktop computing.
He said the technology is more suitable for large-scale applications where users can view and interact with content.
"There must be this kind of application in museums and fairs, such as the exhibitions we attend.
This is not only a crowd Lala, but also an ability to make people interact with reality --
"The World objects behind them are actually mapped to physical objects through digital displays," Baroutsos said . ".
Retail bottom line interaction focused on software focused on creating monitors to add a "wow" factor to retail monitors.
"We really think it's just an extra form of presentation that can really be put into the retail environment.
For example, people can now be taken to a window that interacts with the content and can also enter the store.
"The biggest benefit of having a display like this is that you can have customers like Adidas who can actually show really full-color shoes --
Black, white, works
"Normally it will be very translucent," Baroutsos said . ".
He is not prepared to comment on whether the technology will be licensed or sold as the prototype is only finalized when they arrive at the show.
"We have completed the prototype before we reach CeBIT.
We were still writing software when our prototype unit was shipped, so we were still young because we only knew ourselves that it was fully working when we actually went to the show. " -