the infinite use of digital signage: in places such as corporate organisations, airports, sports venues and even along roadsides, digital signage provides accurate and informative messages to targeted audiences. josephine tan elaborates on how these elect

Awareness, awareness and recognition are some of the key factors to the success of marketing campaigns.
Thanks to advances in technology, companies are now able to acquire and leverage metadata to better develop strategies and marketing for their products and services.
By leveraging data analytics and digital technology, these companies will be able to deliver personalized information and products directly to their target audience.
However, in reaching the public, the use of digital signage is one of the effective communication mediums that empower companies to build brand awareness and convey brand smessage.
Using these electronic displays as advertising tools, companies can reach not only their specific target audience, but also the public.
Burger King, Singapore, for example, a fast
The food burger chain, in collaboration with armof oh Media, an outdoor ad for Singapore ground broadcaster Mediacorp, launched a marketing campaign to promote Burger King stackers.
The concept of Burger King stacker is to realize the dream of consumers stacking burgers as they like by adding extra pies or cheese.
By keeping the cost of the meatloaf at its lowest level, Burger King Singapore aims to provide food lovers with the opportunity to create the food they have been longing.
As part of the Burger King Singapore BK Stacker event, one of the six events in outdoor media
The Sheet creative panel was redesigned to show the build-up pie inside the burger.
By bringing a built-in
In the game, the group is designed to encourage commuters to participate.
The lamp post on the left side of the panel will be lit in turn from bottom up and vice versa.
The purpose of the game is for commuters to press the button when the light reaches the top of the light strip.
After each successful attempt, the winner will receive the certificate issued by the group.
Coupons include free extra pies and cheese slices for driving commuters to the Burger King store.
Kym Lee, marketing manager, Burger King, Singapore, said: "Out-of-
Family involvement is crucial in this campaign thanks to instagram
The ability, appeal and fun of stackers. Theline-by-
Line installation hit the target at the top of the burger, pushing a desperate desire for height.
"The activity is through-
Last month, team members reached out to the crowd at mid-point orchard along the island of duck, one of Singapore's busiest shopping districts.
In addition, the group is located near the exit to createpathto-
Buy, thus urging top-of-
Memories of the brand.
Henry Goh, head of outdoor media, added: "an interesting interactive show like this shows advertisers the flexibility of outdoor media and its ability to create engaging experiences, leaving a deep impression on the audience
"In the case of BK Stackers, our panel became a simple hand --
Make the brand and burgerstacking experience closer to the audience in the game of commuters.
The traditional digital signage system displays simple, static text. and graphic-
Based on information, more and more advertisers are asking for more engaging content such as animation, live TV and video, as well as scrolling points to news feeds.
He told APB: "In today's highly interactive world, it is crucial to be able to deliver content in a faster and more immersive manner, and digital signage is available for a variety of industries that want to provide the next step of service
A generation of ads that resonate with a specific target audience at the right time and place. "The latest [Digital signage
The trend we are seeing is the need for integration of HTML pages and social media, which provides a more engaging experience.
In addition, the digital signage system is further enhanced by using a higher definition screen--
Up to 4 K/UltraHD (UHD)--
It provides an animated experience by being able to display full motion video together with stereo sound to better capture the attention of commuters.
In addition to the use of advertising, Hind believes that the possibility of digital signage is "almost endless", because this tool can be applied to many industries including companies and finance, education, hotels, as well as stadiums and venues.
For businesses and the financial industry, digital signage can be customized to ensure that content is displayed on selected screens for the target audience.
For example, the screen in the interrupt
Outareas can be used to keep employees updated on training courses and company news, while reception screens can display welcome information from relevant departments to improve accuracy, access control, and team engagement with the organization
As for the hotel industry, Hind explained that the growth of global air passenger traffic has brought benefits to the hotel industry.
He elaborated: "As more and more travelers have more accommodation options than ever before, the hotel recognizes that in order to continue to attract guests, they need to provide more dynamic and timely information and
"More and more hotels are using a combination of digital signage and IP video to achieve this, and while focusing on controlling the time, place and target audience, turn a variety of connected devices into communication signage via TV, video and guest Display-
Highlights of reception area, bar, restaurant, lounge and meeting room.
"For Stadium and venue applications, during the UEFA 2016 Euro football championship in France, the mission of Exterity is to provide IPTV technology to several stadiums.
4 of the 10 hosting stadiums have deployed external solutions that facilitate the distribution of content displayed to TV by hotels and VIP suites and newsrooms.
In addition to the live shots taken in the game, the external system has built-in-
The content protection feature enables venues to provide encrypted football-
Related content of various TV channels. Stade Pierre-
The Moroli stadium in Lille, France is one of Uefa's new venues of 2016 Euros, which also has a disaster-killing solution.
Representative of Stade Pierre
Morouva said: "StadePierre-
Morua is brand new.
The new stadium, so we want to make sure we provide the state-of-the-Artistic experience.
To achieve this, we make and provide custom content on nearly 400 screens around the stadium, and we hope to have a system that will help us provide the best experience for all our visitors.
"By combining high quality with centralized management, the external system allows us to easily distribute the right content to the right audience, and even facilitate the delivery of multiple real-time event sources at busy times
"According to Exterity, the company's system was deployed and used in more than 20 games of 2016 euros and experienced by millions of football fans from all over the world.
The IP video system enables fans to watch the game-
Regardless of their location in the venue, they should be closed, while ensuring that the media can also receive relevant scripts to prepare comments.
Similarly, at the Philips Stadium in the Philips Sports Center (PSV)
Eindhoven is one of the largest football clubs in the Netherlands, the venue is equipped with Exterity's IP video system throughout the venue, providing visitors, fans and club staff with a "comprehensive
Experience the stadium.
Deployment includes teleporting the TV to the Philips Stadium and trainingfoot-
Age of club and coach.
Roy Smit, ICT manager at Philips Stadium, said: "PSVEindhoven is one of the largest clubs in the Netherlands.
In order to maintain our leading position in European football, we must have the world
Includes A/V coverage of our action on the pitch.
"As part of our constant desire to provide quality service to our fans, staff and international visitors, we have worked with external, internal and axis people to deploy the first large-
IP video installation at a stadium in the Netherlands.
"Deployment provides TV content to 200 terminals-
Through existing IP networks at points around the stadium.
Exterity avedia streamencoders feet for coding
Age of the media studio inside the stadium, as well as live game footage from outside broadcasts (OB)vans.
In addition, an AvediaPlayer receiver with Exterity is installed and any TV screen can be connected to an existing IP network.
The control of the system is managed by external AvediaServer, an ip video management system and also a platform where customized channels can be created and customized for different terminals
Points at the venue.
AvediaServer also offers videoson-demand (VoD)
Catalogue to enable assets to play viacustom-
Created channels can include graphics for media rooms.
The external IP video middleware platform Artio is also used to customize the viewing experience of each business lounge around the stadium, thus achieving a personalized corporate guest environment.
Smits says the flexibility of the system is key to the modernization of the stadium's video facilities.
"It enables our stadium to control each screen individually from a central point, ensuring that each content is delivered to the right end --
Enable employees, visitors, or business customers to watch the actions that are most relevant to them.
"The ability to centrally access and control everything simplifies our video capabilities and adds solutions, which means we can now meet modern needs
Football fans.
Exterity's CEO Colin faquahar concluded: "The deployment means that the Philippe Stadium can now provide personalized content to the different areas of the entire stadium, and even the training facilities, enable players and coaches to improve their skills and tactics.
The scalability and robustness of external solutions also ensures that future deployments will be easily met without affecting current deployments, enabling PSV Eindhoven to continue in Europe
"Another LED video wall solution provider Leyard was selected by NBC Olympus, a unit of NBC Sports Group, to provide video walls for the production of its 2018 Winter Olympics, which will be held in Pyeongchang, South Korea, from February 9-25.
Michael Sheehan, director of the NBC Olympics Coordination, commented: "We are excited about the Leyard technology we will use to cover the Pyeongchang Olympics.
Just like nblympics reported on 2016 Rio Olympics, Leyard's presentation will help us take landscape design to a higher level, both visual and artistic.
"At 2018 Winter Olympics, Leyard will provide multiple TWSSeries LED video wall monitors for NBC's broadcast equipment.
Featuring a 27-
Leyard TWS series inch diagonal size, able to provide 16: 9 aspect ratio while supporting HD, 4 K/UHD and 8 k resolution.
The Leyard TWS series can be installed in a wide range of offline broadcast environments, including convex bending or traditional video walls in large or small spaces.
Adam Schmidt, executive vice president
The president of sales and marketing at Leyard concluded: "We are pleased to be selected by NBC to cover 2018 Winter Olympics.
Leyard video wall will provide a dynamic visual background for NBC's coverage.