Instagram has introduced support for landscape video to the IGTV section of the social media app.
IGTV is a mobile video service inside Instagram, which includes long videos including TV shows, documentaries and other content from high-
Instagram account profile.
Up to now, IGTV only supports videos uploaded in portrait, a common format for posting to many social media platforms.
But Instagram says updates to IGTV are the result of user feedback, and users say they want to watch videos "more naturally" on the platform.
In a blog post, the company said that's why we announced that we support landscape video in addition to vertical video.
Ultimately, our vision is to make IGTV a destination for great content, no matter how it is filmed, so that creators can express their ideas as they wish.
Last year, igtv launched Instagram to try to compete with companies such as YouTube for a long time.
Form a video platform and become the starting point for many online stars including British fashion and American blogger Zoella.
In recent years, some technology companies have used video content as a new way to attract users.
Snapchat, a rival social media platform, has also entered a longer period of time --
Launch a series of original content programs including news programs, documentaries and TV series.
Apple has also announced that it will release some original programs as part of its new subscription --
Streaming-based services will be launched this fall.
'We realize this is an evolution that started with IGTV, but we believe this is the right change for viewers and creators, 'Instagram said.
In many ways, opening up IGTV to more than just vertical videos is similar to the fact that we opened up Instagram to more than just square photos in 2015.
It makes creativity flourish and engagement rise-and we believe the same will happen again with IGTV. ’The Facebook-
Social media sites with more than 1 billion monthly active users.