3d voyage from cinema screen to cereal box - digital signage

Still not used to having a complete
The car that jumped out of the billboard?
Or see a building that you passed by on your way to work suddenly collapse
It took a few seconds to rebuild?
This lifelike 3D content, once confined to the walls of four cinemas and watched through bulky glasses, now starts pouring in from almost anything with a screen.
More and more businesses are embracing the technology, using 3D ads on big screens and cereal boxes, or helping you pick furniture through an immersive online 3D experience.
It also appears on mobile devices.
The IPad recently launched its first 3D ad.
Although the company has been around for decades, the company has been looking for new ways to make customers 3D related.
TV, movie theater, and digital billboards at the nearest airport and bus station are all using three
Dimension content.
But some companies have more innovative solutions to attract the audience.
Nestle, a Swiss food and nutrition company, uses the help of France's Dassault System Company to expose people . . . . . . Grain box.
You can enter the internet address provided and turn on your webcam.
You will then be directed to a page containing characters from the animated 3D movie Arthur and martazad's revenge.
Holding the box in front of the computer, suddenly you see yourself on the screen, like in a mirror --
But the box in your hand becomes lifelike and becomes an augmented reality game console.
This technology detects your actions in real time when you tilt the box
You can play games on the screen.
"This campaign involving more than 2 million boxes in France has increased Nestlé's French market share by 1.
6%, "said Mehdi Tayoubi, director of interaction strategy for Dassault Systems.
Another similar Nestlé project is currently underway in 53 countries, with 26 million cereal boxes, including a bird in the recently released 3D animated film Rio.
Using the label you cut from the back of the Grain box, you can have the 3D bird interact with you --
Feed the label even by "filling" a bowl on the screen.
"The Rio movement has caused a lot of buzz at the international level, especially in Latin America and the United States," Mr Tayoubi said . ".
Similar ideas that combine web and 3D also appear in another well --known firm -
Ford, a car manufacturer.
In the European Champions League in London, Ford, along with Imagination, a communications company, decided to make original 3D videos.
The idea is made by a slow
In the movie "matrix", the protagonist Neo successfully evaded the bullet.
To this end, the car company used 40 cameras to capture this moment in 120 degrees, resulting in a freeze.
The frame video looks like the camera is moving around the still 3D image of a person with "motion pause.
People can then upload movies with the Ford Fox logo and then upload them to YouTube and share them using social networks such as Facebook and Twitter.
Mark Jones, Ford's European sponsorship manager, said: "We want to create something interesting, something people want to share, and inspiration for camera technology in cars, "refers to the camera installed in the new version of the Ford Fox model.
"Our goal is to have views of about 25,000 movies.
"We have reached 64,000 at the moment, so we have exceeded that number.
"In cyberspace, depth and perspective can also be achieved in different ways.
Mydeco is an interior design company that allows consumers to imagine their home in 3D when buying new furniture
See what the new red sofa will look like.
After uploading the floor plan, you can move the walls and drag and drop furniture from different stores.
It all happens in real time, and when you put your computer on your computer, the screen is updated almost immediately
Place the generated table in your online restaurant.
The site also works with businesses.
One of the largest furniture retailers in the United States, designed at your fingertips, used Mydeco's online tools on their website to showcase the furniture of their stores.
"We are trying to be a" Google Map "inside the line," said Nicole van der Burg, CEO of Mydeco ".
"Our tools are very real --time 3D.
You are designing in 3D and drag and drop our real world products modeled in 3D into your room.
"One of the most common commercial uses of 3D is digital signage.
When choosing a 3D display, the company has more than one option to choose from.
The first is stereo vision.
The technology uses two cameras, one for each eye, to create separate 2D images and then combine them in the brain to create an illusion of depth.
In order for the image to focus, you have to wear special glasses
Like in a 3D movie.
When CBS installed a huge high Outdoor
At New York Central station, it had to distribute about 70,000 3D glasses to passers-
Let them see the effect.
Adding more style is often dull-
Some brands of 3D glasses don't look comfortable and even make sunglasses that can be worn out or used to watch 3D content on a home TV screen or in a store.
But can you really expect many shoppers to walk into the mall and wear glasses no matter how trendy they are?
Some companies that don't think so decided to wear glasses. free.
Their solution is automatic.
The most common methods are parallax barrier and lens technology.
The first method is to place an actual barrier on the LCD panel.
Then filter the pixels of the left and right eyes without overlapping.
There is a problem, though --
You can only see the effect from somewhere.
So if someone is standing next to you, they won't see it.
If you want to show this image to the crowd passing by your store, it's not very useful.
Lens Technology is slightly different.
When a series of stripes are staggered at different angles, the perception of depth is generated, and there are more "points" from which to view the effect.
The diamond jewelry brand in DeBeers uses the second method to advertise their diamond ring.
In a campaign designed by Holition and pointy-stick movies, jewelry is shot from eight different angles to ensure that the 3D effects have a broad view on the screen.
"Making 3D ads is more expensive than making 2D ads, because shooting and editing are more complex, Plus display technology is also expensive," said Jenny Farmer, director of communications . ".
"However, the international impact of this activity makes it worthwhile.
Finally, there is holographic photography.
If giants like Sony and Samsung are advancing their development in a stereo and automatic way
Up to now, holographic 3D is mainly provided with stereo solutions by smaller companies.
For example, HoloFX, a small Canadian company based in Toronto, is one of them.
In holographic 3D, the depth is behind the object.
The effect is completely different from stereo 3D. in stereo 3D, the object "flies" to you ".
"We project onto a transparent holographic screen, which allows us to create depth in the eyes of the audience," explains Jeffrey Moscow, head of the company . ".
"You don't need glasses.
You can see it anywhere you stand
Our results don't make you sick.
"One of the latest features of the 3D Display is touch interaction --
When the image rotates in front of your eyes, you can either rotate it or reverse it.
With the advent of the 3D concept, the market seems ready for innovative 3D content.
In the years to come, it seems to be science fiction.
Ten years ago, fi could finally become a reality.