SHENZHEN ITA TOUCH TECHNOLOGY CO., LTD
how smart shelf technology will change your supermarket - smart
You may want to start focusing on supermarket shelves as they change quickly.
Soon, when you walk through a shelf full of produce, it may have electronic tags, personalized advertising, RFID technology, and the Internet of Things (IoT)sensors.
With retailers replacing paper labels with advanced technology, smart shelves with digital displays are moving towards more supermarkets.
E-labels if you look at most of the shelves in a store today, you will see paper labels proudly announce prices and discounts.
The electronic label will eliminate all paper and make it easier for the entire store to change the price in a few minutes.
Kroger has already started using EDGE, which is a cloud
Display solution based on shelf.
Kroger EDGE displays prices, advertising, nutrition data, coupons, and videos.
Imagine standing in front of the milk display and taking a flashing coupon that you scan with your mobile phone instantly comparing nutritional information between different brands.
Personalized advertising smart shelves are able to interact with applications on customer smartphones.
For example, sensors installed on shelves can tell you when to approach them so they can show you deals on the same one-sided package you purchased last week.
Also, if you create a shopping list using the store's app, the smart shelf can interact with the list and show you where you can find the item you want.
Despite concerns about privacy and data collection, some consumers share their personal information and purchase history in order to reach a deal.
Radio frequency identification Reader (RFID technology)RFID)
There is usually a label that contains microchips, readers, and antennas used to transmit and receive data.
It uses radio waves to identify items and transmit information about them.
In supermarkets, RFID technology can help retailers manage and track inventory.
When the shelf is empty and needs to be restocked, or someone has put the wrong item on the shelf, the RFID tag can alert the store staff.
RFID tags on each item plus robot checkout can automatically scan your shopping and make shopping faster.
Internet of Things sensors (IoT)
Sensors have a lot of potential uses in supermarkets, the most basic of which is temperature control.
IoT sensors can check the temperature in freezers and boxes to make sure they are correct before fluctuations break all ice cream or make all meat sold dangerous.
The internet of things can also collect data from smart shelves and transmit it to store employees for analysis.
This technology can help supermarkets understand which products are attractive to consumers and can influence how stores arrange display items.
Smart shelves will change the way you shop in the future.
From digital displays that show instant price changes to ads linked to shopping lists, you can expect the technology to be more personalized.