It's not surprising that Benjamin Palmer dropped $3,500 at Phillips auction house in New York. The 217-year-
Old company based on Park Avenue regularly sells artwork
It's usually hundreds.
Thousands of dollars.
Surprisingly, however, he did not bring home anything.
He has nothing to hang on the wall and nothing to put on the base of the living room.
Physically, his acquisition was made between a wire hub and most likely he would never touch it.
But it exists in almost every computer, smartphone or tablet in the world.
If not, Palmer bought it.
Com, a Web page with colorful geometric patterns that can respond to the movement or click of the mouse.
"In such an old
"The place of the school, then just buy a website, feels like a perfect thing," Palmer said . ".
"That's what I should do.
"That night, he did a virtual work that was equivalent to hanging a painting on the wall: he reposted a painting on Twitter.
Embracing virtual art and technology has always been an intimate partner in history.
Artists have made progress in pigment coloring, photography, pencils, cameras, computers
Minnesota president Steve Dietz says it's basically anything since the fire was invented.
New media in Aurora Borealis, a non-profit organization. mn.
"Technology is anything that people can use to make things, and artists have been looking for new tools available," he said . ".
Digital art dates back to the middle.
20 th century: in 1968, an exhibition called Cybernetic serendity was held in London, planning the work of computers.
Based on the artist and as a ball of debut in the field. Web-
Especially art-based art has been growing since the emergence of the medium-term network. '90s.
But at Phillips's event
An art institution known for auctioning Impressionist paintings and Andy Warhol --
This marks a growing acceptance of the digital landscape in the mainstream art world, Diz said.
Megan NEWCON, Phillips's director of digital strategy, said the auction in early October, called "Paddles ON", was the first auction to be fully dedicated to new media.
"We are constantly positioning ourselves as contemporary and change every 50 years," she said . ".
"We 've just realized that what we're doing is, to some extent, unprecedented.
"The 20 pieces of digital inspired art sold cover everything from physical to virtual: a baroque chandelier with surveillance cameras instead of lights, a digital print with an embedded touchscreen tablet,
High-performance video QQ space feeling Molly Soda, animated GIF.
NEWCON said collectors were initially attracted by things that "they can surround their minds --
More traditional tangible objects.
But she said the campaign helped some collectors realize that digital works are now part of mainstream contemporary art.
"It's an exhibition, a group discussion and a party, and it's a real celebration of digital art. . .
We can really give it some muscle . "
It's not the only art institution to start embracing the virtual world.
American Museum of Art in Washington, D. C. C.
There was an exhibition dedicated to video games last year.
Hewitt, the National Museum of Design in New York, got the first code
David Hockney, known by the Associated Press as "one of the most famous living artists in the UK," drew mainstream attention to digital art when he started painting on iPhones and iPads about five years ago
His digital work is now on display at the Deyang Museum in San Francisco.
In 2010, hawkney told the BBC that he was attracted by the media's responsiveness and immediacy.
Who does not want [an iPad]?
"Picasso or Van Gogh will take this picture," he said . "
Picasso and Van Gogh have created unique and irreplaceable paintings worth millions of dollars.
What is the motivation to invest in art? The essence of art is replicable?
A fringe article about Phillips auctions talks about the challenge of marketing Art living in virtual spaces: the creator of ifnoyes. com, Dutch-
Brazilian artist rafa nazl Rozendaal pointed out that the website does have intrinsic value: domain names are economically valuable in the Internet field.
No one has the URL "ifnoyes" except Palmer and his wife ".
Even if everyone can access it.
Rozendaal even asked Palmer to sign a contract to give the public free access to the site.
"My work is essentially open," Rozendaal said . ".
"I want to keep this way.
"This is actually equivalent to having a sculpture in a public park," he said.
There is a place to be proud of as a commissioned or paid person.
The website still identifies the title of the owner: ifnoyes.
Com says this is the collection of Benjamin Palmer and Elizabeth Valleau.
"It seems to be working for Rozendaal: Of the 85 sites he designed --
All of this is written by independent programmers.
He has sold about three.
He said it was the first site ever to be sold at art auctions.
The media is appealing to Palmer because he can easily share his acquisition.
He did not have to ask someone to see a picture in his living room;
They just need to take out the phone.
"I think it's very exciting to be with you all the time," he said . ".
"I like the idea of serving everyone.