Last week, champagne flowed in sambury and music was on the iPod.
Michael Roe, who started producing iPod accessories two years ago, and his Gecko Gear design company are celebrating its biggest breakthrough --
Small Australian companies rarely achieve the goal
Distribution of its products in the United States.
In the case of Gecko, the deal placed its iPod accessories on the shelves of 6000 stores in the Radio Shack chain, one of the largest electronics retailers in the United States.
Handling other quality-
Market groups in the US and elsewhere are expected to follow suit.
Gecko is the latest player to enter the global ecology, and one of the few Australian players
Apple launched the iPod system five years ago.
"The iPod has created a whole new product category, and it is an economy in itself," said Mr Roe . ".
"The IPod accessories business is huge.
My company changed from a back door operation two years ago to a global company almost overnight.
"He paid tribute to Thomas stown's dealer Powermove for breaking the product into the stores of David Jones, Mel, Harvey Norman and Dick Smith.
In addition to the agreements signed in North America, gecko has also made outstanding offers in Europe, most of Asia, South Africa and South America.
The huge market for iPod accessories is still growing.
Rick Case, marketing director of Digital Lifestyle Outfitters, one of the three largest suppliers in the United States, said his company has grown 5000 in the past three years.
DLO was founded five years ago by Jeff Grady, who was the victim of an unemployed internet company.
It turned 83 million dollars last year ($A107 million)
Accessories from iPod.
His first product, the iPod Action case, was designed on a home computer, launched for $ US200 and is still on sale.
The IPod is a digital device, it's not just a music player anymore, it's sweeping the world and making billions of people
The development of the dollar music industry, now the Hollywood and television industries are developing, which has spawned a accessories market, with sales exceeding $2 a billion last year, but still growing at nearly 40 per year.
In the 2006 quarter of Christmas, Apple sold a $21 million ipod.
43 billion, about half of the company's sales for the quarter.
Since 2001, iPod sales have exceeded 80 million units, accounting for more than the global music player market.
But the iPod didn't do it on its own.
This is also due to accessories suppliers who see opportunities in the iPod revolution.
In addition, while Apple offers vehicles and smart software that differentiate the iPod from other players, it is these accessories that extend the use and functionality of the device.
Retailers like accessories.
"What I want to say is that regular iPod users have at least five accessories," said Jeremy Judge, street wise software sales manager at Hawthorn. One of Australia's largest suppliers "regardless of your situation --
"There are always accessories that can help you get more from your iPod," he said . ".
The good news for retailers is that accessories make a bigger profit than the iPod.
The judge said that four years ago, there could be 40 items in his company, mainly the case.
Today, there are thousands from waterproof housing and headphones to home theater integrated kits, DJ hybrid decks and GPS motion tracking kits.
The annual Apple love-Macworld
At the San Francisco fair, iPod accessories makers make up half of the exhibition space and some of the largest pavilions.
Microsoft, which only launched Zune music player last year, is frantically working with other companies to produce accessories, realizing that sales will stagnate without them.
Greg Joswiak, deputy to Apple
The president of global iPod marketing said the accessories industry was "fantastic because the decision to buy an iPod is reinforced when consumers see all the accessories ".
Mr. Joswiak is now deeply involved in the release of the iPhone.
Much-anticipated, hyped iPod phones and Internet access devices, designers are already making accessories for them.
Mobility is at the heart of the iPod, and Apple has reached agreements with many automakers.
BMW is the first one, but now almost every manufacturer will include an iPod connection, even a discreet scroll of courseRoyce.
Melbourne's upstart gecko has joined a number of companies that design and sell iPod accessories, most of which are produced in Chinese factories.
There are only a few, mainly the original ones, such as Griffin, XtremeMac and Digital Lifestyle Outfitters, with truly innovative resources and talent, who are still in the market lead.
Griffin, one of the biggest accessories companies, started his iPod Odyssey, a miniature FM transmitter that plays music on a car radio.
Paul Griffin, an electronic engineer at Nashville country music mecca, decided shortly after the first iPod came out that people would want to listen to music on the radio.
Waldo LaTowsky, Griffin's sales director, said: "You have all your music on your iPod, which means more than when you first appeared . " He was in Melbourne recently.
"This means that your past contact with music is out of date.
Your CD collection is out of date and the radio is out of date to some extent.
"But more importantly, because you have now alphabetical and split your entire collection into genres in iTunes, you can find things right away, this changes the recent, video clips and movies you treat music or audio books.
"IPod accessories have changed other aspects of life.
The IPod is at home, integrated with the home theater system, stereo stack and TV set through its accessories.
It tracks contacts and stores podcasts obtained from the network.
It's on the gym and jogging track.
Apple has developed a micro device for Nike that can be mounted on the sole and allows the iPod worn on the jogger's arm to track speed, distance, etc.
More importantly, this combination and the Internet create a global community of joggers who compare notes and even compete with each other through the Nike website.
Apple's goal is to have an iPod in every corner of everyone's life, and when it gets there, the army of accessories will move side by side to expand the iPod's horizons --