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many people who buy smart tvs don't use web features, survey says - where to buy a smart board
A survey by Analysys Mason shows that smart TV manufacturers need smarter marketing.
Less than half of the people own the TV, which comes with apps to transfer content from the network, and they connect the TV directly to the Internet.
For manufacturers who want to monetize their TVs outside of their first sales, this is not a good sign.
Manufacturers such as Samsung, LG and Sony must improve education for consumers, build simpler user interfaces, and reach an agreement to introduce more relevant applications to TV, Analysys Mason said.
Some cable providers also said they would develop applications for smart TVs.
This will make the experience of watching TV more seamless.
Now, dig into apps for different services or channels to see what's available for viewing, and spend more energy on most users than browsing traditional channel guides.
The survey surveyed 6,600 consumers in France, Germany, Poland, Spain, the United Kingdom and the United States. S.
In line with other surveys this year, about every five people have a TV with Internet capabilities.
In this group, the actual rate of access varies from 50% between the ages of 18 and 34 to 32% between the ages of 55 and above.
Of the five people without smart TV, 36% said they were interested in buying smart TV.
If Apple releases its own smart TV line, the numbers could be up this year.
Apple's closest connection to the TV set is its Apple TV box, which is the intermediary connecting the network.
But the survey found that only one of the 20 respondents had competitors such as Apple TV or Roku.
At all events on Tuesday night, Apple CEO Tim Cook said television was still "very interesting" for the company ".
He declined to disclose any specific plan, saying: "The popularity is bigger than we thought, we don't have marketing . ".
Earlier this year, research firm IHS said smart TV would account for 55% of TV sales by 2015.
Is your TV a smart TV?
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