Samsung's new flagship phone is on sale today, but the company says it may be difficult to meet demand for the S6 Edge model.
While Samsung is expected to generate greater interest in its more traditional S6 model, it is concerned that it will take time to make components that are uniquely packaged
Touch screen on S6 Edge.
Experts say this may cause consumers to have to order and then wait for the model and delay any drop in the price.
Samsung faces fierce competition from Apple.
While Chinese-made smartphones are much cheaper, they challenge its position at lower prices.
Thomas Husson, a mobile analyst at Forrester, told the BBC: "TheySamsung]
If the shortage is caused by the difficulty of producing curved screens, there will be serious problems.
"Samsung must successfully launch these new flagship phones to regain leadership in the high-end market. end segment.
They have a window of opportunity before the new iPhone is released.
Great product and designbut [it]
Lack of differentiated services.
A Samsung UK spokesman told the BBC that the company is "working hard" to complete the pre-
Complete orders and sales as soon as possible.