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uk digital advertising spending higher, survey says - digital display
According to a survey, despite the promotion of smartphone sales, the UK's digital advertising spending has increased significantly this year.
Advertising spending on the Internet and mobile phones has grown by 12. 6% on a like-for-
Like the basis of 2.
According to an Internet Advertising Bureau survey conducted by PwC, advertising revenue for the first half of 2012 was 6bn.
The company says mobile phones currently account for 7% of all digital advertising spending. Paid-
Search increased by 15. 9%, on a like-for-
Like the Foundation, 1. 53bn.
"With the development of digital technology and services, consumers' lives become easier, more connected and more interesting, and it is not surprising that advertisers join digital parties with a larger budget, while the economic times elsewhere are challenging, "said Tim Elkinton, director of research and strategy at the Internet advertising agency.
"In the UK, almost 60% of people have smartphones, and the average broadband speed for British families is now 9 MB, with social media accounting for 1-
"The fifth in the Internet era," he added . ". Mobile phone-
Advertising spending grew particularly fast, up 132% to 181. 5m.
The growth of classified advertising.
According to the survey, between 2% and 427.
Consumer advertising customers have joined the financial industry and become the biggest spenders of digital display advertising.
IAB said the two ads accounted for nearly 16% of display advertising spending in the first half of 2012.
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