What do you give to such a rich man?
If you have any ideas, ask Caroline steinbury, gift-
Discovery of Uber Hotel Londonrich.
The former it boys girl, who included Prince Andrew, actor Hugh Grant and soccer player Ryan Giggs in her predecessor, set up a lavish online store gift --Library.
Set up a company five years ago selling expensive trinkets
Cashmere and diamonds
In addition, there is a more cautious shopping service for billionaires, royal family members and celebrities looking for special things that money can't buy.
It's OK except if you have enough money.
The daughter of a former venture capitalist and the wife of the 37-year-old Turkish financier Cem Habibyear-
Old steinbury is in her comfort zone.
As a frequent visitor to the London party scene, she is often photographed by paparazzi and her friends include Simon Cowell and billionaire asha Ashkenazi and high-
Well-known businesswomen such as Nadja Swarovski, Melissa Odabash and Maria Hatzistefanis.
Although it sounds magnificent, steinbury insists that she is herself. made.
She left school at the age of 18 and went straight to work, first as a stylist and then as a personal shopper.
"I have been in the retail industry and am good at sales.
"I like things that flash," she said . ".
While she won't give any names, steinbury says her clients are usually under 35
Including actors, members of the royal family and "many celebrities ".
The recession has eased people's tastes, says steinbury.
"Obviously there are some very successful people around who have a lot of money to spend.
"But it's not as flashy as it used to be," she explained . ".
"If they buy something that is fantastic, they usually buy it by themselves.
People don't throw money away, they think of something smart.
"While her business is based in Fulham, her clients come from all over the world and usually have several properties.
"We made a Monopoly Committee for someone, where the property was his house and the money was his face.
Even his car, his things. It was my idea. I suggested it.
"It's painful, though, because we need to do a lot of research.
We have to know all his houses, boats, everything.
It cost 20,000. ”Other super-
The gifts she received included a small sports car for a boy like his father (£40,000)
, A child with a swing of running water, when she swings on it, it says her initials (£70,000)
Diamond three knuckles-duster (£2,595)
And a pinball machine, which designed an image of a customer, "so that the ball will fly around him "(£30,000).
Steinbury thinks part of her success is because her clients are too busy to have time to shop.
"The convenience factor is huge.
You don't have to parking don't find meter money don't have to wrap it up.
People are cash. rich but time-poor.
They won't be disturbed.
A customer ordered the same crocodile handbag from 30 friends (£3,000 each);
Another friend who bathed her baby
Make "baby" using formula milk pods-cinos”.
"When someone buys a gift for someone else, it's frivolous and luxurious.
Who wants an iron or something? ” she asks.
On the unrealistic side, steinbury was once asked to get a chimpanzee and she couldn't do it because it would be illegal and on another occasion, one saw --
Through the safe, it turns out that it is not safe.
She showed me a quick visit to her office. Groomed, well-
The talking young woman sat by the computer next to the lock
The room was full of shelves, with glittering knick hanging on the shelf --
Gadgets wrapped in thin paper, smart gadgets and silk pajamas.
Steinbury told me that she was going to start filming a reality TV show in the office and that her kids thought the lock --
As their own personal store.
"They don't understand why they can't have everything," she said . " She took out a wild rose cashmere package from the box.
What about steinbury himself?
What did her husband buy her?
"I always give him a list.
He will buy these for me, "she said, pointing to some fairly large gems on her fingers.
"I look at things every day, so I always think I will like this or that.
I usually like jewelry.
Her birthday present this year is a teddy bear, part of the Dior Harrods collection.
"No one has them.
It's not even for sale.
But after her assistant found Dior in Paris, she got it.
Like all the best salesmen, she is her best customer: she wants everything --
She wants her.