Whether it's a product or a service, the customer's interest in content, especially online platforms, is now bigger than ever.
In other words, they read and consume anytime, anywhere: at home, in the office, and even on the go.
In order to adapt to these changes, the publishing industry has also adjusted.
Traditional publishers have to replace the old business model with new digital publishing platforms,
Only the company is also trying to improve its loyal audience and overall size.
As more and more digital channels create and compete with each other for the attention of customers, it is important to understand the digital publishing industry and create a good, impressive content strategy.
So if you are going to publish a digital magazine, remember the following 5 important statistics.
These numbers give you a lot of interesting insights that you can use to make the best content plan for your digital magazine. 1.
91% of tablet readers believe that digital magazines are more expensive than print magazines. One of the most important factors in the digital publishing industry is probably price.
There are still many questions to answer.
For example, will the audience begin to realize the added value of the digital platform over time and are willing to pay more for the latest research that shows, about 91% readers on tablets think the cost of a printed version is lower than the figure.
Interestingly, most of them do not hesitate to be non-
Copy digital subscriptions. 2.
70% digital readers prefer digital magazines, because the function that the print version cannot do is that if the digital magazine you are planning to publish is just an electronic version of the current print version, then you may be wasting a great opportunity.
According to statistics, about 70% of readers prefer to read online magazines because of some advanced features, such as scrollable text, clickable links, and access to the background.
Ability to publish, swipe vertically, copy and paste, article bookmarks, videos, live news, and interactive content.
These factors can make a significant contribution to the success of your content strategy, and in addition, nearly 75% prefer digital publications that publish 20 or less articles on the interface. 3.
88% of digital content is read through Apple, Amazon, and Samsung device magazines that have been trying to reach readers and audiences on a personal level.
According to recent statistics, readers have access to about 88% of digital publications through Apple, Amazon or Samsung devices.
As more portable devices are being purchased, the number of readers of online magazines will increase rapidly.
By combining interactive features with premium content, your new digital magazine will be better.
This is why digital content can be provided anywhere the connection is provided. 4.
64% people read digital magazines every month. This number is 20% people per day, an increase of about 6% over the previous year.
As more traditional publications shift to digital platforms, these statistics are expected to increase rapidly over time.
As for paying, most readers tend to pay for subscriptions, magazines, or apps depending on the quality of the content.
According to statistics, 28% of readers spend more than $100 a year on e-magazines ranging from 300 to 100 yuan. 5.
Most readers of digital magazines are well-educated young people who come from
In other words, more than 45% of readers are aged 18 and 34, 81% come from families with annual income ranging from $75,000 to $100,000, and 78% students graduate from high school or university.
They are millennials of smart young people who can quickly adapt to new technologies in the digital age.
More importantly, they understand the ideas and values of the virtual community and thus attract or create more and more online groups to promote their business.
Finally, these are the 5 important statistics you need to know before publishing a digital magazine.
We hope they can give you some insight into the current market and the appetite of customers.
In addition, you can apply and support online tools such as your digital publishing to take the company's digital and content strategy to a higher level.