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ads on web to overtake radio by 2008 - outdoor advertising
LONDON (Reuters)-
According to new data released on Monday, online advertising spending in 2008 will exceed the broadcast, one year ahead of expectations.
Media planning and purchasing company zenitouch timedia said it expects the Internet to account for 8% of total global advertising spending in 2008, compared with 7.
Radio 9%
Norway, Sweden and the UK are three markets, as the Internet already accounts for more than 10% of advertising spending and is expected to grow to 11 countries in two years.
The Internet has the highest share of the advertising market in the UK and is expected to attract 16.
6% and 22 of advertising spending this year.
Zenitrade timedia said that it was 6% in 2009. Fastest-
It is expected that the growing advertising market in the next two years will be the Middle East and Central and Eastern Europe, and high oil prices will boost several countries.
The advertising market in Qatar and Egypt is expected to grow by 304% and 221% respectively in 2005. 2009.
Global advertising spending is expected to increase.
2% this year, comparable to its long-term level
But this figure masks the different growth rates of various media such as outdoor advertising, newspapers, magazines, movies and television.
In 2008, the global advertising market is expected to usher in a short
The Summer Olympics, the US presidential election to promote the presidencyS.
European football championship
Events that have traditionally stimulated advertising spending.
Between 2006 and 2009, online advertising spending is expected to grow six times over traditional media.
In addition to the Internet, it is expected that by 2009, only film and outdoor advertising will grow faster than the market, zenitrade timedia said.
The company lowered its forecast for newspapers and magazines because publishers spend more on online products and less on printing, adding that newspaper spending is basically stagnant.
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