advertisements- a journey through the history of time - outdoor advertising

In a recent survey, 50% of consumers are buying on impulse.
Now, if we question what impulse shopping is, we will find that impulse shopping is nothing more than shopping under the influence of advertising.
This finding is very clear proof that the huge amount of money investors spend on media marketing and advertising is reasonable.
Perhaps the most traditional way to advertise products and services is through print media.
Print advertising lacks the gloss factor provided by electronic media, but in countries like India, electronic media can only reach about 30% of the total population, and the number of print advertising is almost twice that of the total population.
Another traditional way of advertising that has recently returned to the market is radio advertising.
The advantage of broadcast advertising is that such media does not rely on technology nor does it require expensive investment.
Unlike print media, it does not require any literal knowledge and is accessible to India's large rural population.
However, as private investors join the broadcast market, urban crowds are also beginning to rediscover the beautiful medium of entertainment and communication.
Radio and newspaper television is not only in India, but also the most popular advertising medium in the world.
Television and Cable are available in most villages in India.
The visual impact of television advertising is more profound than that of radio or newspapers.
It is attractive to both eyes and ears.
The excitement of seeing celebrities speak for a variety of products also gives TV commercials an added advantage.
In addition to this common form of advertising, there are other forms of outdoor advertising, including banners, hoarding objects, posters, billboards, etc.
Outdoor advertising is mainly for people from all walks of life.
These advertisements are placed in the strategic position of important intersections in the city.
Outdoor advertising must be very light and eye-catching in nature, because their success depends on the attention they can get from their target customers.
The latest trend in advertising is airport advertising.
Airport advertising is aimed primarily at business customers of the elite and for very niche audiences.
It mainly includes advertising via a plasma TV in the airport lounge.
Various luminous signs, product billboards in the airport terminal, and sometimes the product itself.
This advertising network has created a bridge for cooperation and winning people's thinking.
Without a proper and efficient advertising network, it is difficult to survive and coexist.
Reference website: www.
Global advertising network.