advertising supports transit - outdoor digital display screen

Ken Klein, executive vice president of the American Outdoor Advertising Association, OAAAMore high-def screens. More real-
Time information of customer. And, more non-
Fare income for transportation.
"The Intelligent digital display in a traffic environment provides a triple
Win for advertisers, commuters and transport authorities to be able to deliver real services
"Time information, service updates and emergency alerts, as well as hyper-local opportunities for advertisers to participate," concluded Scott Goldsmith of Intersection, an urban innovation company . ".
Advertising support traffic: Video: Maven Digital Motion outdoor advertising "advertising for transportation and commuter stations has been an effective form of media since 1850, when Lord and Taylor put the first ad right away
Trams in New York, "said Jodi Senese, chief marketing officer at OUTFRONT Media.
"We have gone a long way.
Transport ads are turning to digital displays that provide timely and relevant information to passengers ---
In most cases, no fees are charged by transit agencies-
New creative capabilities for brands like fullmotion video.
"The new revenue from advertising is a highlight of the challenges facing transportation.
In 2016, passengers were reduced in most major cities except Seattle and Houston, which expanded light rail and Metro
Design the bus network.
Transit fares continue to rise when aging systems face extended maintenance.
Transit and ride competitionsharing (Uber and Lyft)
Some commuters are more attractive to drive because of cheap gasoline. The 2008-
The recession hit transit.
2010 survey of the American Public Transport Association (APTA)
Most transit agencies face budget shortages;
84% it is planned to increase fares, cut services or both.
More than half of the money will be transferred from capital projects to cover operating costs.
When the transit trade association held a meeting, its audience was as Valarie J.
McCall from Cleveland (OH)
The mayor's office explained the high advertising revenue.
The Greater Cleveland Regional Transportation Authority took the lead in selling naming sponsors: some outdoor media executives are worried
The term "exclusive cooperation" prohibits sales categories.
Others believe that sponsorship is a way to bring new facilities to customers, such as brand sponsorship. speed Wi-
Fi or other innovations in the station.
Transportation and street furniture advertising accounted for more than 1-
In 2016, the United States ranked fifth in overall household advertising spending.
In Johnstown, PA, Josh Yoder of Cumbria County Transport Authority said, "CamTran's revenue from transport advertising has grown steadily, which helps to continue to grow general operating expenses.
Allyne Clarke, located in the transport area of the Rio metro area in Albuquerque: "The most obvious form of advertising with rail runners is 40-
The inch digital screen on the train.
"With the continuous growth of advertising projects, more
The introduction of media integration solutions helps increase revenue, Clark told mass transit.
Transit attracts sophisticated advertising, such as the online grocery store owner Peapod's event, which enables customers to purchase groceries directly from printed posters at the National commuter train station. Amazon.
Com's holiday gift guide inside the New York City metro becomes the following on Go kiosks-
The ground digital storefront allows passengers to browse, shop and purchase curated products while waiting for the train.
In addition to activities that sell goods and services, bus advertising spaces increasingly provide timely information to commuters, such as train schedules, news and weather.
Outdoor media works with CBS and Turner Radio to show the real
NCAA Men's Basketball Championship scored during the time on the transport screen.
As an immediate response to the 2016 Baton Rouge flood, relief information appeared on the digital bus shelter screen and in formats other than the home.
Content transportation agencies avoid disputes and usually announce their views --
Neutrality of political advertising, decline, derogatory comments, and propaganda of by-products.
The advertising policy of the San Francisco municipal transport agency has reached a critical point, saying that advertising is "designed to generate a lot of revenue to support SFMTA operations.
"With respect to authorization, Klein is the executive vice president of the American Outdoor Advertising Association, and OAAAPhotos is provided by intersections, outdoor media, Greater Cleveland Regional Transportation Authority and the American Outdoor Advertising Association.