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amazon prime day starts ‘christmas in summer’ today and rivals are jumping on the deal bandwagon - best buy projector
Three years ago, Amazon. com Inc.
Created a summer shopping holiday for its most loyal customers out of thin air.
Today, the airspace is becoming more crowded as its competitors compete for deals.
Hungry online shopping
Target retailer, Best Buy Co. , Macy’s Inc.
And Wal-Mart.
Everyone is planning a special promotion on Amazon's Golden Day, which starts at noon in Seattle on Monday and lasts 36 hours in 17 countries.
To distance the event from the Amazon brand, some companies have called the day "Black Friday, July ".
"While their transactions on goods vary, the pitch is the same: membership fees are not required.
David Bassuk, a global partner, said Amazon's Golden Day "is a huge opportunity for other retailers if they know how to use it"
Consultant, head of retail business, AlixPartners.
Bassuk's research supports this statement, suggesting that nearly 4 of 10 Am Americans plan to shop elsewhere outside Amazon on golden day.
Almost all shoppers do some pre-
Sourcing research around trading sites and social media.
This creates an opportunity for retailers to pull them out of Amazon with big discounts and freebies.
Amazon's terminology and discount strategy has been eroded by the company: nearly half of the 100 largest retailers last year (
Seattle not included-based e-commerce giant)had a limited-
The survey found that time sales or information delivery including the term "prime.
Competitors have also highlighted their lack of membership fees compared to Amazon, where key members pay for free shipping for some projects and access to music and media libraries.
This number should increase this year.
Take Target, which is free for six months.
Deliver the same day to customers who spent at least $100 on July 17.
Or Macy's, the price of men's suits and sports jackets will be reduced by 75 by Sunday.
At the same time, Wal-Mart is offering some large
TV on lower screenthan-
Black Friday prices
Even Google has joined the trend, lowering the price of voice.
Activate the family assistant for $30.
"July has become a mini.
Holiday shopping season as retailers compete for the attention of shoppers-
According to Steve Barr, the consumer market leader at PricewaterhouseCoopers.
These digital wallets are expected to be fatter due to the new USS.
Tax laws and fuel prices that have cooled since three months
Highest in five years.
The Bloomberg Consumer Comfort Index for the week ended July 1 showed that American sentiment was close to 17-
With optimism about the economy and personal finances, it hit a new high this year.
The most optimistic is those who earn more than $100,000, a segment that fits well with Amazon Prime members.
Shoppers will spend $3.
According to data from core visual research, Amazon's sales during the golden day promotion were 4 billion, an increase of 42 from a year ago.
More than three of the four main members
An organization now with more than 100 million people worldwide
AlixPartners found that it is planned to participate.
They have the mood to buy: so-
The so-called conversion rate, an electronic
According to the sales force shopping index, the share of visits to websites has led to a surge in business indicators for transactions on Gold Day.
But Amazon is now asking for more major members, up from $99 in April to $119, the first increase since 2014.
EBay, an online retailer that has been competing with Amazon for years, wants shoppers to reconsider joining the Amazon club, offering a week-long exclusive deal for hundreds of brands, including Apple, starting from July 16, Samsung and Adidas
Last year, according to a survey by bazaar, three of the four gold Day shoppers visited other websites before buying goods on Amazon, and Wal-Mart and Target are the most popular destinations
Media feedback on brands
For Wal-Mart and Target, the challenge is here.
For retailers, Huang Jinri's biggest win is when shoppers see what they want on Amazon and then find the same thing at a lower price on a competitive site.
When the holiday shopping season comes, it may give a key advantage to competitors, and brand loyalty is critical because Amazon now accounts for nearly half of all online spending in the US. S.
According to data from Emarketer
"It is important for retailers to win customers as early as possible, because holidays will pay off," said Siddharth Kulkarni, an analyst at Adobe Digital Insights . ".
"Take the top spot in E-Commerce
Business is important because it pays off every year.
Not just in a day.
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