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apple and samsung bury long rivalry with itunes tv deal - samsung
Apple will allow its iTunes service to run on Samsung TV, a rare shift for iPhone makers for a long time
Reject a long-term strategy to put software on other company hardware.
The move means that movies and TV shows purchased through iTunes will be open to the owners of the Korean company's smart TV.
The decision was made as Apple prepares to launch a streaming service that contains new content worth $ 1bn, produced by stars including Oprah Winfrey, which represents the previous, the company has encouraged iTunes users to buy its £ 179 Apple TV box as the best way to watch materials purchased from the iTunes Store.
However, the Apple TV box allows users to watch services such as iTunes and Netflix, which has been adopted by a small number of consumers due to the rise of cheaper alternatives from Amazon and Google, and TVs that have built-in streaming services.
The company is also preparing for a big push into the TV market, has signed big names such as Oprah Winfrey and commissioned the production of a series of adapted programs including the Isaac Asimov Foundation, although the full plan for its launch is not clear.
With iPhone sales falling, Apple's services, including iTunes, App Store and Apple Music, have become critical to its growth.
Last year, although Amazon sold its own smart speakers, it provided Apple Music streaming services to Amazon's Echo speakers.
It also released Apple Music on Android phones.
Apple launched iTunes, the Windows computer, in 2003, at the expense of the Mac computer to sell more iPods.
Steve Jobs described it as "freezing", which is considered to be the main line, driving the sale of the iPod. Before the iPhone came out, the iPod had become Apple's most important
Eddy Cue, head of Apple's software and services department, said the move would benefit the iPhone, iPad and Mac users "another way to enjoy all their favorite content on the biggest screen at home ".
Samsung said iTunes will enter last year's TV model through software updates and install it on this year's model.
Does the news suggest that Apple is losing control of its technology dominance?
Will you now be more inclined to watch movies and TV through iTunes and apple?
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