apple's product cannibalization means cook might eat his own words - touch screen refrigerator

Shortly before Microsoft's launch of products to enter the tablet market through hybrid operating systems Windows 8 and supporting PC Surface, Apple CEO Tim Cook scoffed at fusion devices that incorporate touch and type interfaces, he said, but that was in the exciting days of the rise of the iPad, shortly after the launch of 3rd generation products, Apple's quarterly sales doubled, and the product line accounted for about a quarter of Apple's revenue.
Fast forward for three years, major changes have taken place in the field of equipment.
The IPad's share of Apple's revenue peaked three years ago. 5-
Inch the dawn of the word iphone and phablet.
IDC's latest estimates describe the grim situation in the tablet market, especially the iPad market.
Although IDC estimates that the tablet market fell by about 6% in the last quarter, iPad shipments fell by nearly 23%, or three. 8 million units
As iPhone sales hit a new record, more than 0. 135 billion units have been sold since the advent of large-screen 6 and 6 Plus models, and it is clear that as customers once enhanced the small-screen iPhone with a more spacious iPad, now they decide they can do it without extra equipment.
But as the new MacBook competes with tablets in size and weight, the replacement for the iPad may get worse.
Although the thickness of the MacBook is twice that of the original (
A relative term of only half an inch)
And it's a lot of weight, adding a keyboard that's as big as a crafted BrydgeAir and a fusion iPad.
This is a problem, because while tablets don't have more memes than content-consuming devices, most business professionals still need a lot of typing.
While the screen keyboards are great for quick information and notes, they are simply not enough for continuous text input.
Tablet users like me already know this.
Take a look at your next meeting or a meeting of a colleague using a tablet: everyone will be using a Bluetooth keyboard, or something tightly integrated like Brydge, it turns the iPad into a traditional keyboard with a bracket.
But the DIY Apple hybrid failed here: iOS was purely designed for touch operation.
No universal cursor (
For text fields only)
, Which means that there is no mouse or trackpad, which means that you are constantly reaching the screen to change the app, select the text, and scroll.
It got old in a hurry.
Of course, the disadvantage of OS X is
Based on the MacBook, there are many times, such as watching videos without the need for a keyboard, browsing social feeds, drawing notes, and the advantages of the native iOS UI.
Whether or not Microsoft strategically addressed the issue, or stumbled upon it, it doesn't matter trying to insert tablet holes into the product line: hybrid devices have a viable argument.
Windows 8, Surface, and Office all have room for improvement, but Microsoft is commendable for sticking to the concept and improving its operating systems, applications, and hardware.
Although Surface sales are less than 1-
The eighth is the iPad, they are on the right track, growing about 50% last quarter, and the Surface is just a small part of the hybrid market.
I am still a fan of tablet form factor and user experience and realize that there will always be a market for large touch screen devices.
In fact, Apple and IBM are trying to expand the market by building industry --and task-
Specific business applications and take advantage of underserved populations such as older people (
Same as the recent announcement by Japan Post).
However, even in this case, many users need to keep entering text and want the keyboard.
Apple has never been worried about changing its previous decision, and it's time for Tim Cook to reconsider the hybrid.
With the continuity of iOS/OS X, the company has started the fusion experience, but now is the time to take the next step.
While Microsoft has learned from past Windows 10 mistakes, no company is better equipped than Apple to design and deliver the next generation of mobile "pc" by combining the best features of iPad and Mac ".