Apple has introduced an improved MacBook Pro, added a fingerprint reader, replaced the function key with a small touch screen, and the price has risen by several hundred dollars.
The first redesign in several years shows that while Apple's iPhone has become a flagship product, Apple still believes the launch of the company's product will work.
Ben Bajarin, a creative strategy analyst, described these changes as "important incremental upgrades" that will convince people with old Macs to use smaller, faster models.
But he notes that the home screen of Microsoft Corp. 's rival Surface Laptop is allowed to touch.
"A lot of people spend a lot of time on these machines.
"The key for them is incremental innovation to make their work easier," Bajarin said . ". "That's value.
"The new pricing is roughly the same as expected, but some are surprised by that," Bajarin said.
On Twitter, many potential buyers were under-impressed with these new features and posted photos of people crying over new prices.
Others said on Twitter that they wanted more products.
Apple shares fell 1. 2 percent.
The button as the Screen Machine will be able to access the new machine using Touch ID, and the fingerprint reader will also be used on the iphone, and a key touch screen strip called Touch bar will be used to control the program on the home screen.
The buttons change depending on the program the user is running and actually act as a second screen, for example, showing an older version of the picture being edited.
Other computer manufacturers choose to use touch screens on the main display, including Microsoft's first
Desktop and improved Surface Book laptops released on Wednesday.
With Touch ID, Touch Bar and 13-
The inch screen will start at $1,799 while the previous $13-$1,299inch product.
Apple will also offer 13-
Inch MacBook Pro without Touch ID and Touch Bar costs $1,499. The 15-
The starting price of the inch laptop will be $2,399, compared with the starting price of the previous version of $1,999.
In the past, the Mac product line accounted for 11% of Apple's sales.
At the end of the fiscal year, the number of machine sales dropped by 10% to 18 units. 5 million.
Apple has steadily upgraded its components to the MacBook Pro, but the overall form has not changed much, and PC Week will describe the replaced device as "fossil" since 2013, no major design changes have taken place in the equipment.
Apple has also announced a new TV app that will run on Apple TV, iPhone and iPad products to make it easier to listen to programs across devices.
The company also said it would integrate Twitter Inc. 's content into live sports games on Apple TV, adding social elements to the product.