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are the piccadilly circus billboard lights back on now and what is the new hd curved screen? - led digital display
The famous lighting billboard at Piccadilly Circus closed in January, the longest time since the Blitz.
However, the lights that have become one of London's most iconic landscapes are now shining again-a state --of-the-
Art New screen launch.
Here's the insider news.
At eight o'clock A. M. on October 26, a permanent curved screen appeared nine months after the lights were turned off.
The first picture that appears on the new screen is a spectacular color display sponsored by the public as part of Barnardo's fundraising campaign.
Not only will the new 4 k LED digital screen be able to continue to play ads, but it will also be able to broadcast live weather and sports updates.
It is shared by six advertisers and will take up the same space. Coca-Cola, a well-
The well-known brands on the Central London screen have returned and have been advertising there since 1954.
Vasiliki Arvaniti, portfolio manager at Land Securities, said the new screen provided the brand with a "groundbreaking new approach to connecting people ".
Six panel advertising boards were turned off to make way for this groundbreaking huge screen.
For more than a century, billboards have been showing electronic ads, becoming dark at 8.
30 a. m. on January 16.
This is the first time since World War II that the lights have gone off.
Power outages and special incidents are not included.
Previously, the board had been closed for funerals, such as the funeral of Princess Diana on 1997, as well as supporting the environmental movement.
For most of the year, a temporary banner replaced the lights.
The Land Securities Company, which owns the site, wants to modernize the panels that have existed since the beginning of 1900.
Perrier was the first advertiser to illuminate its logo in 1908, and more than 50 brands have since appeared on iconic billboards, including Wrigley gum, Gordon kinsong and SchweppesCoca-
"This new technology will enable us to be more agile and customize our information in reality," said chiefaedmar Hewlett, a marketing staff at Coca-Cola.
Time, as well as being more creative in content and directly attracting consumers.
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