‘art everywhere’ advertising campaign to celebrate american masters - outdoor advertising

This summer, billboard ads across the United States will receive artistic innovation from Lichtenstein, de Kooning, Pollock and other companies.
On August, as many as 50,000 billboards will pop up 50 images of great American art as part of the "Art Everywhere" campaign to celebrate American art heritage, subway platforms and public advertising displays across the country.
The event is coordinated by the American Outdoor Advertising Association with five museums: the National Gallery, the Chicago Institute of Art, the Dallas Museum of Art, the Whitney Museum of American Art, and the Los Angeles County Museum of Art.
The referendum on America's greatest art will begin on the campaign website www on April 7. By our side. org.
The curator of the museum has selected 100 major works of art, and visitors can vote before June 20.
The 50 most popular pieces will be unveiled on August. 4 for a four-week campaign.
100 works of American Art span four centuries, including
Well-known works such as Grant Wood's American Gothic and Andy Warhol's Campbell soup can. ” But less-
Well-known master works such as Robert mcpulthorpe and Cindy Sherman have also been included in the list of works spanning the period of art and the medium.