Editor's note: Asher Jay, one of the 2014 Emerging Explorers of National Geographic, is part of a project to honor tomorrow's visionaries that inspires people to care about the planet.
Ashel Jay tried to save the world's most threatened wildlife with an unorthodox weapon-Art. And as far-
Scientists, professors and leading wildlife groups are flocking to 30-year-
Old artists, because after their field work, research and planning is completed, Jay can do something they can't do: translate the work into images that people notice.
"Today, we need everyone's participation, not just the core eco-activists," Jay said . ".
"People who were not interested in protecting before would have followed my message because they were involved in my work aesthetically.
It begins with an interest in art and ends with a change of lifestyle. New York City-New York City-
Visual sound based on the artist has become a series of environmental reasons.
In Africa, the screen saver shines a picture of jaya poached with a water-boiled rhino horn dripping blood.
Her work to incorporate ivory into Chinese characters has sparked a wave of strong demands from Chinese consumers to stop buying it.
The animated images of Jay's elephant killed for ivory have appeared above Times Square in New York, and other works have spread on social media.
"The right image can overcome language and cultural barriers and connect with people at a non-verbal, emotional level," she said . ".
"It all starts with making an emotional impression on a person.
Only in this way can people change their habits, speak out loudly, or donate.
"In recent years, most of Jay's most famous works have focused on the illegal ivory trade.
In 2012, she created a screen print showing an image of a clear outline of the head of an elephant, black, dripping red blood, and covered by an elephant family
The accompanying text says: "Every ivory takes a lifetime . ". "Stop poaching.
"I want to imagine the scale and cruelty of the crisis and use art to tell the story of blood ivory," she said . ".
Slaughter 35,000 elephants a year;
Every 15 minutes. ""Two-
Over the past 35 years, three elephants in Africa have been killed by ivory.
Experts predict that if this continues, wild elephants will become extinct in less than a decade.
The matching works of the elephant silk screen use the same concept to depict rhino horn, which was dug away in traditional Chinese medicine and is a symbol of wealth and success in parts of Asia.
Thousands of people around the world and many conservation groups have shared this image online for months.
Most of Jayo around's work on poaching is just to correct a common misconception: many think elephant tusks or rhino horns fall off like losing a tooth.
She said: "My goal is to make them understand that when poachers pull out their ivory, elephants die in pain, live, and be conscious.
"Wildlife artists and environmental activists paint in her hometown of New York City.
After the success of the elephant and rhino movement, animal propaganda groups around the world have demanded.
Since then, Jay has been an international counter.
Groups such as the poaching Foundation, the Wildlife Foundation, the African Wildlife Foundation, and save elephants and elephant DC.
2013 in San Francisco
During the March for the elephant, Jay won her highest honor
Billboard in Times Square.
The artist used a 31foot-high, 55-foot-
The wide canvas depicts the animated figure of the elephant slaughter with a projection.
Bold illustrations in red, white and black cover the outlines of bleeding elephants, women decorated with ivory jewelry, crouching poachers, and ominous rifle quasi-stars.
The sound effects of gunshots, axe cuts and bones, and the moaning elephants captured in an actual poaching event in gabon poaching, are constantly echoing on billboards.
"Ivory is eternal," said the words floating on the top of the billboard.
"The same is true of extinction.
Every ivory has to give its life and destroy a family. Is it worth it? âx80x9dThe 30-
Within a month, the second ad appears 24 hours a day, figure 1.
Audience 5 million.
Jay's most ambitious effort is to bring her anti-poaching messages to the source of the world's growing demand for ivory: China's growing middle class.
Most Chinese do not know that thousands of elephants have been illegally slaughtered to supply ivory products, Jay said.
WildAid, a non-profit organization focused on reducing the demand for endangered species products, partnered with Jay to teach Chinese consumers about the ivory trade.
In order to do so, she conceived a simple artwork showing an elephant and rhino transformed in blackand-
White color and mark of panda.
The Chinese text below the modified animal is: "Panda to protect African elephants ".
"Instead of scolding the Chinese, I want to arouse people's pride in their success in protecting the pandas and inspire them to express the same sympathy to African wildlife," Jay said . ".
The images appear in magazine ads, billboards, and subway systems in Beijing and Shanghai.
Since all the materials are made in Chinese, this information has received more acceptance and attention from local media channels and the public.
Jay said: "The question was recognized, debated and accepted for the first time.
They expand the impact by posting and sharing it on all local social media, which is spread by viruses.
She also worked with animal rights group elephant voice to develop an imaginative advertisement that decorated two Chinese characters representing the People's Republic of China with ivory, ears and tails.
"Don't buy ivory," says Accompany text . ".
"It takes a lifetime for everything.
Jay said: "This picture has caused a big stir.
Some Chinese hang it on banners at their doorstep, on placards of demonstrations and parades, riding on cars as bumper stickers, and even tattoos on them.
In order to stimulate the participation of ordinary Chinese, Jay made this image public --source.
She said that anyone can print it out and use it according to their own needs.
This is a decentralized method of inciting local movements. " (
She warned that when individuals use open-
Original works created by artists and non-profit organizations. )
Jay's work, the last wild tiger, describes the threat to the big cat, but her message goes beyond any animal.
We have a planet, a world, she said.
Not just the Tiger problem;
To save ourselves. âx80x9d (
See more works of art by Jay)
Asher JayJay's artwork also deals with environmental issues more deeply and extensively than ivory.
To draw attention to climate change, she created what she called "iStorm eggs" for the faberge Big Egg Hunt in New York this year ".
The satellite image of the eye of the tropical storm forms an oval underlying layer, representing the human impact on the natural world, covering images of human and wild eyes, represent those who witness climate change but remain indifferent.
Building on this article, Jay is working with the bioacoustic research project at Cornell University to create an interactive presentation that will give viewers an idea of the impact of humans on weather and climate.
Another upcoming project will seek to create a "seed population" of the rhino to ensure the survival of the species.
"I plan to focus more on future solutions," Jay said . ".
"Embed the next step in the future into the visual layout of scientific research.
This will aim to inspire the people she thinks can change the world: you.