attention shoppers! this display made with electronic ink! - digital advertising display

Over the years, digital ink has been hailed as a potential savior for the book industry ---
A revolutionary technology that will change the way we print and read.
Wired, in one of the two amazingly eager features of digital ink in 1997, described it as "an invention that revolutionized publishing and threatens the global paper industry ".
It changed everything from books and newspapers to wallpaper and packaging design, so basic and so flexible.
Nicholas Negroponte, also in Wired magazine, believes that "Newspapers are the medium of the future.
This is a medium that will be built in an exciting and revolutionary way on the basis of the current ubiquity.
"After years of hype, this future media has come.
E Ink, a digital Ink company from the MIT Media Lab "thinking things" project, proudly launched its first business project on Monday.
The revolutionary product is for J. C. Penney. A 6-foot-long, 3-millimeter-
The thickened arc sign will cover the J of the "simple movement" counter. C.
Penney shop in Marlborough.
Promote products and special deals.
It looks like paper but weighs 8 lbs.
7 pounds, its information changes every 10 seconds. Plus, J. C.
Penney employees can update multiple flags using a single pager.
This revolutionary logo is achieved through Immedia, the technology of E Ink, which is based on tiny thin particle coatings and conductive tracking applied to paper.
When a charge is applied to the coating, the particles change the color and produce the words white and blue.
Digital ink is likely to be a cheaper, easier and more practical way to advertise products.
Still, for those who are anxiously waiting for ink to change our literary life, the signage is a bit disappointing first product. An ad for T-shirts at J. C.
After all, Penney does not provide the Enlightenment value of the "Tristram Shandy" delivered digitally.
"It's not as cool as e-books," J. D.
Founder Albert--
With Barrett Comisky. -of E Ink.
"It gives play to many of the advantages of ink and is also a very practical thing to do today.
He explained: "It's easy for us to do big cheap things with big pixels, while a book needs smaller, higher pixels
Resolution Technology.
Digital ink books have three to five years left, he said.
But the founder of eink won't complain about their current market: after all, as Mr. negompert points out in his cable article tablet market
The price of panel displays in 1997 was $30 billion per year.
The cost of a display for E Ink is $500 to $5,000 depending on the size, and Albert and Comiskey claim a lot of interest in the product.
Who knows such an advertisement?
The income of these digital books will accelerate the provision of scholars in e-poverty.