WebProNews recently spoke with Gene Becker, augmented reality strategist at Layar, about the current state and future of augmented reality.
Layar believes that AR is critical to the mobile experience of consumers.
Ogmento, an augmented reality gaming company, says it helps change the way consumers interact with smartphones.
Ogmento recently released an iPhone game called "supernatural activity: Sanctuary (
Join based on popular movies)
Combined with augmented reality, Geography
Social elements and users
Generated content-an interesting combination.
President and colleagues
Founder Brian Selzer shared some more insights with us about the industry.
The company says it has created the first game to combine geographical locations
Social elements and computer vision augmented reality technology can physically "register" to a certain location.
For example, if the GPS says that the user is standing near Starbucks and the camera of the mobile phone is looking at the Starbucks logo, the player will get a special reward.
The company explained that this reward proves that the player is really where they are talking about it. The user-
The generated content is that users can draw symbols on a piece of paper and let them live on the iphone.
"Combination of AR (Computer vision)with LBS (location-based. . )
"Some marketers call it the Holy Grail," Selzer told WebProNews . ".
"Apps like Foursquare and Gowalla currently rely on GPS to verify where users are.
This is not accurate and users can check in 100 places from the sofa.
People are even rewarded for not entering the actual position.
With AR, one person is actually an extra validation there because it's about vision.
The camera can recognize the logo or logo, which together with the GPS makes the connection more tight.
AR also allows users to interact with brands. .
Combine the game experience of the real world with the virtual world.
The intensity of participation is much greater.
So now mobile marketing is about getting to know where people are, what they are doing, getting them to interact with their brands and rewarding them for interacting in the real world.
The dynamic nature of our game allows us to create activities dynamically.
For location, time of day, etc.
He said: "AR is about computer vision . . . . . . See, understand and interact with the real world around us . ".
"Traditional mobile games are not natural mobile games.
It does not take LBS into account, nor does it take into account interaction with people, places and things around us.
Through AR, we turned the real world into a gaming experience.
This is a completely different way of playing, and it will only grow as technology advances.
"LBS has become popular soon," Selzer said . ".
"Our belief is that LBS, coupled with great gameplay mechanics, and AR, will make the mix even stronger.
LBS is likely to become mainstream without AR, mainly because the technology is still in its infancy.
However, with the maturity of mobile computer vision technology, LBS applications will have new practicality.
"As tablets became a hit, we asked Selzer what role the emerging market played in the growth of augmented reality.
"Tablets will be great for desktop AR," he said . ".
"You can imagine a family around the table looking at the mix
Real game, just like people play board games.
In the real world, it's also great to experience AR on these larger platforms, but keeping AR practical for any time doesn't exist.
In fact, smartphones and tablets are just portals to move what everyone in AR wants, and that's the hand --free goggles.
I look forward to the day when we can stop lifting the device in front of us and naturally experience an extra layer of numbers, context in the real world
Design glasses.
The idea echoes what Layar's Becker told us: "In the long run, we all like to imagine a world where we have immersive monitors, you can wear it like you wear sunglasses, and then, all of a sudden, the whole world can be continuously enhanced by the information around you.
"It's still early, and it's hard to really AR," Selzer said . ".
"We now see a lot of great new AR experiments and early games.
People's voices and expectations are high.
Some people think it's a fashion because they are judging the current state of AR and say, "Yes, it's cool, but what about it ? "?
It's about 'wow-
Now see the factors of mixed reality.
A few years later, it is more about deeper contact with people and places, things in the real world . . . . . . Add another layer of content to the real world, which is related to what you see.
When AR apps show that they really understand what they're looking at on a consistent basis, AR will become mainstream.
Now, it's very cool, very interesting . . . . . . Perfect for games and marketers.
Currently, Ogmento is only available for iOS, but Selzer says the company is "not platform-related ".
IOS is just their first platform.
The company is already developing for Android and says it will continue to switch to other platforms, other mobile devices, portable gaming devices, PCs, and even consoles.
"Basically, any platform with cameras, sensors and support for augmented reality experiences is being watched," he said . ".