Health activists say all junk food ads extend to the watershed "urgent need" on social media and outdoor digital billboards at nine o'clock P. M. to protect children.
Obesity Health Alliance (OHA)
Calls to protect children from advertisements for foods high in fat, sugar and salt (HFSS)
Live TV, on-demand TV, radio, online, social media, app, in-at nine o'clock P. M-
Digital Outdoor formats such as games, cinemas and billboards.
Activists believe that junk food advertising for TV in 2007 and non-food advertising in 2017
The broadcast format only applies to programs, movies or websites that are considered "particularly attractive" to children, with significant loopholes.
So they don't include shows like factor X and Daren England, which are shown before nine o'clock P. M.
According to the current regulations, advertisements shall not be placed against children, and if the audience exceeding the age of 16 is under, no media shall be used to advertise such products.
However, OHA said the regulations failed to cover "a large number of channels and channels for children's consumer media in 2019 ".
Ministers will consult on policies to reduce childhood obesity, including the watershed in unhealthy food advertising on television, and how to regulate
Demand and online advertising.
A YouGov survey of OHA this month showed that 69% of people believe that children who see junk food marketing can lead to childhood obesity.
About nine o'clock P. M. people support spam advertising on popular home TV shows. 70 support the watershed at nine o'clock P. M. on the online junk food advertising, 68 support nine o'clock P. M. on the digital advertising outside the home to see the watershed of junk food advertising, according to the survey, include movie theaters and digital posters at bus stops or roadside.
Caroline Cerny, head of OHA, said: "The public who has more than 2 out of 3 agrees with this evidence --
Junk food ads lead to obesity in children
It is clear that urgent action is needed as well.
The way children consume media is undergoing major changes, so any government policy needs to process advertising across a variety of media channels, both inside and outside the home.
"Nine o'clock P. M. is a watershed for all types of junk advertising, the clearest and most effective measure to ensure that advertising revenue cannot simply be transferred to other types of media, protecting children from junk food advertising.
Dr. Emma Boylan, senior lecturer at the University of Liverpool, said: "Research has repeatedly shown that exposure to unhealthy food advertising can have a negative impact on children's diet.
In addition, we know that overweight or obese children are more susceptible to advertising, and when they see junk food ads, they consume more calories than healthy children.
There is an urgent need to update the regulations.
Yougov surveyed 2,078 adults online in February 1213.