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barnes & noble debuts touchscreen e-reader - 6 inch touch screen
NEW YORK (Reuters)-
Barnes & Noble has released a new electronic product
Readers on Tuesday have a touch screen that weighs less than paperback and has a battery life of two months
Features designed to help it compete with Amazon.
Company and Apple
A few days before Barnes & Noble launched the new Nook, John Malone's free media company offered to buy the bookstore chain for $1 billion.
Free media has been pursuing a strategy in recent years to snap up cheap media --
It is said that the relevant assets are seeking acquisition because they want to acquire the Nook franchise.
Barnes & Noble launched its first e-commerce platform
The 2009 Reader magazine has been trying to transform itself into a digital book seller in response to the reader's shift from paper books to paper books.
The latest Nook will be sold for $139, the same price as Amazon's e-commerce
The reader Kindle will be shipped on June 10.
Touch screen equipment weighs 7.
5 ounces, 6 ounces.
Allows users to find words, highlight paragraphs, and resize fonts.
The new Nook landed in a competitive market, with Apple, iPad and Amazon competing with Barnes & Noble for customers who want to read books and magazines on small portable devices.
Barnes & Noble launched the new Nook in less than a month after improving its $249 color email
Reader, which plays videos and features games like "Angry Birds.
"While the black and white Nook launched on Tuesday is more than $100 cheaper than the color Nook, one analyst said prices could drop before the holiday.
"Although this nook is technically harder to make, it looks smaller and cheaper and ordinary consumers will want to pay less," said James McQuivey, analyst at Forrester research . ".
He added that the new Nook should set a certain distance between it and Amazon, and there is no color or touch screen feature in Amazon's e-commercereader.
Amazon may be under pressure to launch a new version of the Kindle, he said.
"Amazon will be forced to follow Barnes & Noble, first the color, then the touch screen," McQuivey said . ".
The cheapest version of the $114 Kindle is a little cheaper than the Nook.
But there are ads for Kindle, and no ads for Nook.
Barnes & Noble executives hyped the simplicity of the new Nook, saying that the designer simplified it, reduced the number of buttons, and equipped it with "paper-like” screen.
It can accommodate up to 1,000 digital books.
"State-of-the-art e-commerce
Chief executive William Lynch said at a product launch.
Another company with e-commerce
Readers on the market, privately held Kobo, announced on Monday that it has partnered with the book retailer Borders Group to share profits from e-book sales.
Borders, who have filed for bankruptcy protection, already owns a stake in Kobo.
Banyue shares rose.
$ 3%, $19.
Trading on the New York Stock Exchange in the afternoon.
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