Samsung released a folding phone on Wednesday, trying to boost demand in the depressed smartphone market, becoming the first major manufacturer to provide this feature.
The South Korean giant's Galaxy Fold was unveiled at an event in San Francisco, a smartphone with 4. 6-
Inch display, expand into a flat panel of 7. 3 inches.
"The device we give you is not just defining a new category, it goes beyond the category," Samsung's Justin Denison said at the event . ".
Starting at $1,980, the company said the discount will be launched in April 26.
The move is accompanied by the worst time in the smartphone market.
This will continue to decline as consumers keep their devices longer and wait for new innovations.
Samsung announced the news at the home of its rival Apple, and the two giants are vying for the high-end market.
Denison says the fold is "a luxury device with immersive visuals," and provides a "real next-generation experience," with the ability to multitask on a large screen.
The tech giant says it can open up three active apps at the same time.
Samsung has also released its new Galaxy S10 phone, upgrading its current flagship phone range.
"We are going beyond the limits of today's technology to inspire a new generation of smartphones and charging growth for our industry," said DJ Koh, head of mobile communications at Samsung Electronics . ".
"For those of you who say everything may have been done, I say open your mind and be prepared for the new mobile era.
Fasten your seat belt and the future will begin.
He said the Galaxy Fold was designed for people who want to experience what advanced foldable devices can do, beyond the limitations of traditional smartphones.
"The S10 mobile phone will provide an improved color display with an active matrix organic light (AMOLED)
Technology, improved battery life and camera upgrades.
S10 will have three versions starting from March 8, S10e starts at $749, and the largest version of S10 Plus starts at $999.
Samsung folding is designed to promote new displays in the future where the device is easier to fold or roll up.
Earlier this year, at the Consumer Electronics Show, Royole, a Chinese startup, showed what it claims to be the first foldable smartphone that can be put in its pocket but can be rolled out into a full
The tablet costs about $1,300 in China and the United States.
At the same time, Samsung will also open three retail stores in the United States to promote its Galaxy series of smartphones, thus strengthening competition in Apple's local market.
Samsung said it made the decision after receiving customer feedback.
"They told us that they like to be able to walk into the store and experience how Samsung's latest technology works together to create a unique immersive experience, the company said in a statement.
The new store will be in the United States of Los Angeles's Brand shopping center;
Roosevelt Stadium in Garden City, New York;
And Galeria Grand Plaza in Houston, Texas.