A Professional Manufacturer of Smart Interactive Screens For More Than 10 Years
info@itatouch.com | 
+ 86 13582949978
bmc's new hoarding policy may bring led screens to mumbai roads - outdoor led screen
The proposed policy will regulate the kind of billboards and banners that Brihanmumbai Municipal companies can Post (BMC)
A new hoarding policy is being prepared, which will pave the way for the establishment of digital hoarding throughout the city, and regulate banners and hoarding that can be posted even on trolley tracks.
The move is seen as an effort to boost the city's revenue and refresh the city.
BMC is also working to end the huge photo of using politicians in banners and padboards.
"Once the policy is ready, the head of Civil Affairs will make a final decision," said a senior citizen official at BMC's removal of the infringement department.
The policy also needs approval from the state government.
As part of the new policy, BMC plans to set up LED screen ads instead of using flex boards that need to be changed each time an advertiser changes.
Municipal officials say the shift from flexible boards to hoarding of LED screens will have double benefits.
It can be used for advertising and display public service announcements in case of emergency.
Initially, digital billboards were only planned for highways, but civic groups are now exploring the option of building digital billboards throughout the city.
"The problem with using LED screen panels on the road is the possibility of an accident.
However, there is no such situation where the LED screen enclosure on the road can cause an accident, "the official said.
However, the official added that they were looking into all aspects before the final decision.
The hoarding policy, which has been put in place in nearly 10 years, will put other stakeholders such as railways on a platform.
Khalid Batliwala, chairman of the Mumbai hoarding Owners Association, welcomed this.
"This is an encouraging development and it will change the face of the city," Batliwala said . ".
The new policy will also regulate the size of photos that can be used in banners or padboards.
"While the policy was framed, people are considering the possibility of canceling the posting of huge pictures of politicians," the official said . ".
In today’s fast-paced digital world, traditional signage is no longer enough. Businesses, schools, and public organizations are rapidly shifting toward digital displays as a more dynamic, efficient, and engaging way to communicate with their audiences.
At ITATOUCH, we specialize in high-quality digital display solutions that combine advanced technology with sleek design. Our displays are widely used in education, retail, hospitality, transportation, and government sectors.
In today’s fast-paced world, grabbing attention is more challenging than ever. Traditional advertising methods are no longer enough to stand out. That’s where Outdoor Digital Displays come in — delivering vibrant, dynamic content that captivates audiences in real time.
🔹 What Is an Outdoor Digital Display?
An Outdoor Digital Display is a weatherproof LED or LCD screen designed to operate in various environmental conditions — including sunlight, rain, wind, and extreme temperatures. These displays are commonly used in public spaces for advertising, wayfinding, and information broadcasting.
In today’s fast-paced business and education landscapes, clinging to outdated technology like projectors, traditional whiteboards, or non-interactive displays isn’t just inefficient—it’s a financial drain. Studies show that organizations waste up to 15% of their annual IT budgets maintaining legacy systems, while struggling with compatibility issues, energy inefficiency, and productivity bottlenecks.
The solution? Interactive Flat Panels (IFPs). These smart displays aren’t just flashy upgrades—they’re proven cost-cutters. Here’s how to slash your operational expenses by 40% or more in just three actionable steps.