A Professional Manufacturer of Smart Interactive Screens For More Than 10 Years
Written by lonnie schleinjune 1983, this is a digital version of an article from The Times Print Archive, before its online publication began in 1996.
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As the price of the camera is so high, dealers who also rent photographic equipment report that the rental of high-priced cameras and other equipment has steadily increased.
Some customers rent because they want to buy new equipment, but they want to try out the equipment before they spend a lot of money, when others need expensive cameras or other equipment that is rarely used, they will rent.
Many camera stores that sell new and used equipment also rent photographic equipment, but the Alden camera located on 32d STREET, 1265 Broadway is the only store in New York with a full range of photographic equipment
Time to lease employees who do nothing but rent.
The store has one of the most impressive broadcast-based general inventory
Use camera rental equipment in New York and maintain a large number of separate equipment inventory for exclusive use by the rental department.
Most shops with rental equipment only provide the items they have on hand
Usually also sold as used equipment
But several other dealers in Manhattan do maintain a lot of separate inventory of leased equipment.
Olden also offersof-
Rent in the towns of people who do not live in the local area and those traveling.
For example, a professional photographer who filmed archaeological sites in Mexico found that his camera lens had a big problem.
He had previously established credit in Alden, so he could call the store and rent the footage he needed.
It arrived two days later and he had no apparent loss of working hours.
Advertising for those who happen to live in a city where the local camera store does not carry the specific items required, the same service is available;
They can make the necessary rental arrangements by phone.
In Alden, a deposit in the form of a credit card number is acceptable and a credit account previously established.
The ads have quite a large rental stock and have a full other store
The time she spent most of her time renting clients was the lens and remodeling equipment company at 33 West seventeen Street.
They have a large number of view cameras, view camera lenses, large tripod for view cameras, commercial flash units, panoramic cameras, underwater cameras, Hasselblads and other devices that will appeal to professionals.
Lens and Repro's globusoft camera costs $50 a day.
In general, when planning to rent from a larger store, it is better to call in advance to book the items you want and make sure they are available when you want them.
In addition, you can check the ID requirements and rental price of the store and find out what deposit is required.
Olden Camera offers optional insurance for their equipment at a cost equal to 10% of the total rent.
Uninsured rent requires a deposit equal to the full value of the equipment, but if insured, only 20% of the total value will be paid as a deposit.
In most stores, including Alden, the deposit is actually at the discretion of the management.
Some people will accept credit cards instead of cash deposits, and you don't have to leave any deposits at all if you set up an account in the store.
Of course, the rental price will vary depending on the type of equipment and the dealer.
Some people will also charge part of the rent when buying a new camera of the same type.
For example, if you want to try it before you actually buy Nikon F3, Alden will rent you a F3 for $19 a day --
$57 a week-
Then, if you decide to purchase the new Nikon F3, the total rental fee of 50% can be used for the purchase price.
Or, if you decide that Nikon F3 has some features you don't like, then the rental credit can be applied for a similar project --
Another camera body with similar price and quality.
You can also rent a 500mm phone lens.
A vacation trip this summer-
Then decide that you prefer the 1,000mm lens.
Olden will deduct a 50% rental fee from the lens you decide to purchase.
Another common reason to rent a camera is that the photographer decides that he or she wants to try other formats.
If 35mm photography has always been your choice but you have always been eager to try some media --
Format the device, then the easiest way is to lease.
In Alden or Foto-Care Ltd.
, 22d Street, 170 Month Day Avenue, you can rent a set of a-of Hasu 500 elm trees-
12 magazines and 80mm flat lenses, about $65 a day.
The next day was half the cost and $195 a week. (Foto-
Care also has a full Nikon rental line. )
You might want to try one of the other 2 1/4 instead of Hasselblad-
It doesn't cost that much to format the camera.
For example, you can rent a Mamiya RB-
67. 90mm lens, 120 back and waist level finder, $35 per day or $105 per week.
Jaybee photo supplier, 636 American Avenue on 19 th Street, is another Manhattan store with considerable rent.
Sample price: Hasselblad 500 completed, $65 per day, $195 per week.
Most Nikon lenses cost about $15 a day, while special Nikon lenses cost about $25 a day.
The Kodak spyusel Projector costs $20 a day.
A Sinar P 4x5 with six brackets and lenses is $60 per day.
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Jaybee's Nikon F2, which owns a motor drive, charges $40 a day and they also rent Minolta flash, 8x10 polarizers, and a full set of flash lights.
A camera is $50 per day and the tape group that you carry with you is $50 per day.
At photo exchange
1 West 20 street, you can rent a Hasselblad 500 Elm for $50 a day or $150 a week with lenses and magazines.
The Nikon F3 body is $15 a day, and most Nikon lenses in the range of 24mm to 200mm are $10 a day.
The more sophisticated Nikon lens with a mirror costs about $20 a day.
The joint photo exchange center at 37 West Fourth 3d street has a small rental department-
Only when they happen to have the equipment on hand for sale will they rent it.
Nikon F3 is $40 per day and $125 per week.
Lenses are $20 a day and $75 a week.
For those who may be interested in trying to take a panoramic photo, Alden has a Technorama Linhoff panoramic camera using 120 film, which has a 90-
Angle of shooting
Usually it costs about $4,000.
But you can rent it for $100 a day. Foto-Care Ltd.
Will rent you a different model.
360 globusoft panoramic camera with mobile lens-and-
35mm film mechanism in film format-
Only $40 per day or $120 per week. (
Olden's globusoft camera costs $45 a day. )
View cameras is rooted in the classic origins of photography and can also be rented by those interested in trying these large camerasformat cameras.
Most rental sites offer Sinar F 4x5 for about $25 a day, or Omega 4x5 E for $15, with an average charge of $20 for each additional lens.
Slide projectors can also be rented by those who only need one once in a while.
Olden leases Kodak Ektgraphic projectors for $12 to $25 a day, and Kodak pallets can be rented for $1 a day.
Light pointer $3 a day.
If you have 8mm movies that you 've been wanting to show to your kids for years, but your old projector was thrown away a long time ago and you might consider renting one.
Olden has a Bell & Howell Super 8 silent projector for just $12 a day and an Elmo ST 800 M Super 8 Sound Projector for $20.
Rent for an Elmo 600 S sound camera is $15 per day, and rent for a Kodak 16mm Pagaent sound projector is $30 per day.
Advertising for Mayfair photos at 2817 Coney Island Avenue, one of the few shops in Brooklyn to rent camera equipment, you can rent the Kodak projector machine for $12 a day, 16mm audio Projector for $37.
50, and a $19 Super 8 movie projector. 75 a day.
They also rented Polaroid cameras for $9.
75 cameras a day, 35mm cameras for $15 a day, and even a Kodak disc camera for $5. 50 a day.
If you already have a video cassette recorder and have been thinking about trying to make your own video movie, leasing may be the best way to investigate this medium before making an initial investment.
Better cameras range from $700 to $1,000.
You can reduce the rent by deciding that you will be doing all the filming indoors so there is no need to rent another portable tape unit.
If you have to go outdoors then you have to rent extra units.
ACE Audiovisual leasing, 387 south of Park Avenue, 27 th Street, will lease cameras for $125 from any Saturday morning to the next Monday morning.
If you plan to shoot outdoors, the cost of the portable device is an extra $75 and you have to book in advance due to the credit check they do.
They will be happy to give you a demo when you pick up your unit.
Alden will rent you a full set of video equipment, cameras and portable tape equipment for $150 a day, or they will rent a camera themselves for $60 a day or $90 a weekend
The next day is half the daily rate).
Located at 110 West 32d STREET, Willoughby is one of the largest video rental companies in the city.
They rent cameras for $100 a day or $300 a week, and they also recommend booking a day or two in advance.
A version of this article was printed on page 2002034 of the National edition on June 5, 1983 with the title: Camera;
Renting is a great way to try before you buy.