LAS VEGAS (TheStreet)--
After more than a decade of use in medical and research, eye tracking technology is now available to consumers for the first time.
SteelSeries, a video game accessories company used at the 2015 International Consumer Electronics Show (CES)
Debut in Las Vegas.
This $200 eye-tracking device was developed using the EyeX of Tobii Tech, which allows PC players to interact with virtual objects and in-game characters just by looking at them.
The device is also used for live broadcast.
Streaming, allowing viewers to see what players are watching on the screen through real videotime overlay.
"2015 is a year when eye tracking becomes mainstream in the game," said Jamie Kiefer, chief marketing officer at SteelSeries . ".
"As we gather more and more training data and developers create a gaming experience that takes full advantage of eye tracking, the value of sentryvalue will grow exponentially over the next few years.
What needs to be known is that all of these features, including
Anyone who buys Sentinel today can use game integration.
All development work is done on existing technologies, so we don't need separate devices to play games. "Amazon. com (AMZN -Get Report)-
Sentry chis will benefit from the Sentinel.
Leading streaming media from the web is showing the technology at CES.
Matthew dipitro, vice president of marketing at Twitch, said, "We are a big fan of any technology designed to enhance the broadcast and viewing experience at Twitch.
We work with the best and best quality esports organization in the world, so if it works with the professional gaming community, then the audience can be important.
Oscar Werner, chairman of Stockholm
Tobii Tech says it will take a few years to mature the consumer market.
The development work focuses on many different aspects such as size, cost, power efficiency, accuracy, and tracking robustness (
Share of people tracked by eye tracker with good accuracy).
In addition, in order for eye tracking to gain momentum in the game, the ecosystem needs to engage with this technology in terms of hardware and game developers.
There are more than 1 thousand Tobii EyeX ($95)
Software Development Kit (SDKs)
In the hands of game developers today.
There are dozens of game demos and full
Mature games like StillAlive Studio's son Nor, players can add eye tracking to traditional PC controls like keyboards and mice.
In the son of Nor, players can simply look at the enemy, cast spells or have remote control.
Overhead for indie game studios-
Project Root perspective vehicle shooter game uses eye tracking to help target enemies with mouse and keyboard.
Eye tracking will start with PC, Warner believes
Based on games in three games
User experience and expand to 10-at a later stage-
Foot living room experience.
Unplayable game characters (NPCs)
"Today, don't react to eye contact or attention," said Werner . ".
"If they do, they will suddenly come to life and the experience will become more immersive.
They will smile at you, they will feel uncomfortable if you stare at them, they will be aggressive if you behave strangely, they will know you talked to them, instead of talking to the people next to them.
In order to provide immersive interaction between characters, the game must take into account this very basic but very powerful form of human interaction ---eye contact.
"Eye tracking has also entered the field of mobile consumption. Copenhagen-
Eye Tribe, a technology-based company, is showing its Eye tracking SDK for android CES, which will enable game developers and other companies to move into the mobile space.
Chinese game company Snail Games has launched a W3D mobile game device with eye tracking technology.
The device uses the eye tracking feature to create free 3D glasses for games, entertainment and apps.
Sune Johansen, game tribe CEO, said eye tracking allows users to interact with the device using eye control in combination with touch screens, gestures, voice or keys.
By doing so, the experience becomes more immersive and the connection of users to their devices becomes more natural.
"New features are also possible, such as security controls, menu navigation, and more interesting interactive games," Johnson said . ". "For OEMs (
Original Equipment Manufacturer)
The benefits are simple--
The market is very competitive, and the eye tracking feature allows OEMs to update their products in a highly attractive way in this competitive consumer technology market.
"The game tribe has partnered with the Lego Group to commercialize eye tracking for mobile devices such as tablets, smartphones and headsets.
The company presents an online user guide to help people show how to build LEGOsets step by step.
The demo and other prototypes are scheduled to be tried out at the selected European Lego store.
While eye tracking is still in its infancy, it shows great promise as a new way for players to interact with the virtual world.
It also provides another source of revenue for the $2 billion video game accessories industry and for Amazon
Owned by Twitch and Google (GOOG -Get Report)
YouTube offers players a new way to interact with esports professionals through live streaming.
Perhaps more importantly, it is simple to use and very cool.
The Wall Street ratings team rated Amazon.
COM Inc. sales as rated D
The street rating team has a saying about their proposal: "We rate Amazon. COM INC (AMZN)a SELL.
This is driven by some negative factors that we believe should have a greater impact than any advantage, and it is harder for investors to achieve positive results than most of the stocks we cover.
The company's weaknesses can be seen from multiple aspects, such as its deteriorating net income, disappointing return on equity, the generally disappointing historical performance of the stock itself, low profit margins, earnings per share growth is weak.