WATERLOO —
When people think about the cinema, they usually think about the big screen of the cinema.
But thanks to the latest software, smartphones, tablet displays, the Internet and lightning --
Fast WiFi, the "big screen" is now much larger, including the indoor environment of large outdoor and shopping centers, office buildings, restaurants, and almost anything that can be displayed.
Digital displays are an increasing part of what Cineplex is doing today, and a group at Waterloo plays a key role in this business.
In February, Cineplex Digital Solutions and its 40 employees will enter 15,000-square-
Located in the walking office developed by Kitada station west of Kitada Avenue, it is close to the future light rail transit line of Waterloo. The Kitchener-
The former Laurel spring water bottling plant, based in Zehr Group, redeveloped the site to create an office environment with lots of windows and high ceilings, skylights, and architectural features that will be traditional
Steve Harris, general manager, Cineplex Digital Solutions Office, Waterloo, looks forward to this move.
Speaking of the company's existing space on McMurray Road, he said: "We have really run out of rooms here . ".
The new space, he said, is not only able to achieve growth, but is more suitable for the group's work.
"It's a very creative industry, so we want to have that idea.
The ceiling is light and high and very open, so it encourages people to think big.
"Cineplex Digital Solutions was founded in 2010, when Cineplex Inc.
Acquired digital Display & Communications Inc. , a local digital signage company.
The company was founded in 1996 when Stuart Kirkpatrick acquired the audiovisual part of Fred Systems, a Waterloo company specializing in web marketing software.
Soon after, Harris joined Kirkpatrick as a partner.
At the beginning of the Internet business, it was still in its early stages.
That was the day when the computer modem screamed and muttered while dialing in the telephone line.
The digital display is very simple.
"You can send still photos through the integrated business digital network cable (
Switched Telephone services capable of transmitting voice and digital data)
Go to another computer and display it on the CRT (
Cathode ray tube)
Harris said.
Many changes have taken place since then.
"Everything that happens with software, bandwidth, and tablet display technology really drives the industry," Harris said . ".
"Now, wherever you go, you will see digital signage.
"Cineplex sees the potential to go beyond the cinema to access the screens of malls, office buildings, restaurants and retail stores.
It has been a growing part of its business since it bought digital displays.
Earlier this year, Cineplex acquired EK3, a company in Ont London.
It provides-
Store digital signage for companies like Tim Hortons, McDonald's, Wal-Mart and Target.
The Cineplex Digital Solution in Waterloo creates digital content and deploys and manages the installation of digital signage in shopping malls, bank lobbies, office buildings and large public spaces. "We are an end-to-
"In terms of digital signage, terminal services companies," Harris said . ".
Customers of the company include Labatt brewery, Beer Store, Coca
Coca-Cola, Holt Lunford and Rogers Communications.
It manages the display of online service centers along Highway 401.
The screen can be of any size.
"We do work for Air Canada Centre, and some of these displays can get really big," Harris said . ".
With the development of powerful smartphones and tablets, as well as touch
Screen technology and gestures
The control screen, the digital display industry is developing again, Harris said.
The owners want to use new technologies to create "building media" that translate space into compelling and engaging things, not just presenting information or advertising, he said.
"Architects use glass, steel, concrete and all of these traditional architectural elements, but the media screen is another element that they can use. . .
They can use the media to change a space and they can't do that if they just put it in the fountain.
Cineplex Digital solution works with Kitchener
Headquartered in Christie's digital, it creates a unique digital display wall for Scotiabank at Toronto's jokdale mall.
Christie's micro-tile technology, coupled with the concept and design of Cineplex Digital Solutions, creates "a real architectural media work, something very sculptural," Harris said ".
The Cineplex team either develops original content or works with content already owned by the customer, he said.
"They may have commercial ads that they want to use, but since audio is not supported by most digital signage networks, we can modify the video along with the supporting text to fit the digital signage media.
"The emergence of powerful smartphones is changing the industry," Harris said.
To get prizes, coupons or deals, people can now interact with animated digital logos using their smartphones.
They may be linked to games that are part of a marketing campaign.
"I think gamification will become more important," Harris said . ".
The combination of digital signage and smartphones in the mall will help you navigate around the mall, find deals on goods you may be interested in, help you find your car after you leave the mall, he added.
"All of this is now part of the same digital ecosystem.
"Waterloo is a great place to develop this part of the Cineplex business.
It is close to the communications Hub, with a number of digital media companies, the Canadian digital media network and the University of Waterloo Stratford Campus, which focuses on the cultivation of digital media talents.
"So there's a huge talent base here and it makes a lot of sense here," Harris said . ".
Rsimone @ township enterprises. com WATERLOO —
When people think about the cinema, they usually think about the big screen of the cinema.
But thanks to the latest software, smartphones, tablet displays, the Internet and lightning --
Fast WiFi, the "big screen" is now much larger, including the indoor environment of large outdoor and shopping centers, office buildings, restaurants, and almost anything that can be displayed.
Digital displays are an increasing part of what Cineplex is doing today, and a group at Waterloo plays a key role in this business.
In February, Cineplex Digital Solutions and its 40 employees will enter 15,000-square-
Located in the walking office developed by Kitada station west of Kitada Avenue, it is close to the future light rail transit line of Waterloo. The Kitchener-
The former Laurel spring water bottling plant, based in Zehr Group, redeveloped the site to create an office environment with lots of windows and high ceilings, skylights, and architectural features that will be traditional
Steve Harris, general manager, Cineplex Digital Solutions Office, Waterloo, looks forward to this move.
Speaking of the company's existing space on McMurray Road, he said: "We have really run out of rooms here . ".
The new space, he said, is not only able to achieve growth, but is more suitable for the group's work.
"It's a very creative industry, so we want to have that idea.
The ceiling is light and high and very open, so it encourages people to think big.
"Cineplex Digital Solutions was founded in 2010, when Cineplex Inc.
Acquired digital Display & Communications Inc. , a local digital signage company.
The company was founded in 1996 when Stuart Kirkpatrick acquired the audiovisual part of Fred Systems, a Waterloo company specializing in web marketing software.
Soon after, Harris joined Kirkpatrick as a partner.
At the beginning of the Internet business, it was still in its early stages.
That was the day when the computer modem screamed and muttered while dialing in the telephone line.
The digital display is very simple.
"You can send still photos through the integrated business digital network cable (
Switched Telephone services capable of transmitting voice and digital data)
Go to another computer and display it on the CRT (
Cathode ray tube)
Harris said.
Many changes have taken place since then.
"Everything that happens with software, bandwidth, and tablet display technology really drives the industry," Harris said . ".
"Now, wherever you go, you will see digital signage.
"Cineplex sees the potential to go beyond the cinema to access the screens of malls, office buildings, restaurants and retail stores.
It has been a growing part of its business since it bought digital displays.
Earlier this year, Cineplex acquired EK3, a company in Ont London.
It provides-
Store digital signage for companies like Tim Hortons, McDonald's, Wal-Mart and Target.
The Cineplex Digital Solution in Waterloo creates digital content and deploys and manages the installation of digital signage in shopping malls, bank lobbies, office buildings and large public spaces. "We are an end-to-
"In terms of digital signage, terminal services companies," Harris said . ".
Customers of the company include Labatt brewery, Beer Store, Coca
Coca-Cola, Holt Lunford and Rogers Communications.
It manages the display of online service centers along Highway 401.
The screen can be of any size.
"We do work for Air Canada Centre, and some of these displays can get really big," Harris said . ".
With the development of powerful smartphones and tablets, as well as touch
Screen technology and gestures
The control screen, the digital display industry is developing again, Harris said.
The owners want to use new technologies to create "building media" that translate space into compelling and engaging things, not just presenting information or advertising, he said.
"Architects use glass, steel, concrete and all of these traditional architectural elements, but the media screen is another element that they can use. . .
They can use the media to change a space and they can't do that if they just put it in the fountain.
Cineplex Digital solution works with Kitchener
Headquartered in Christie's digital, it creates a unique digital display wall for Scotiabank at Toronto's jokdale mall.
Christie's micro-tile technology, coupled with the concept and design of Cineplex Digital Solutions, creates "a real architectural media work, something very sculptural," Harris said ".
The Cineplex team either develops original content or works with content already owned by the customer, he said.
"They may have commercial ads that they want to use, but since audio is not supported by most digital signage networks, we can modify the video along with the supporting text to fit the digital signage media.
"The emergence of powerful smartphones is changing the industry," Harris said.
To get prizes, coupons or deals, people can now interact with animated digital logos using their smartphones.
They may be linked to games that are part of a marketing campaign.
"I think gamification will become more important," Harris said . ".
The combination of digital signage and smartphones in the mall will help you navigate around the mall, find deals on goods you may be interested in, help you find your car after you leave the mall, he added.
"All of this is now part of the same digital ecosystem.
"Waterloo is a great place to develop this part of the Cineplex business.
It is close to the communications Hub, with a number of digital media companies, the Canadian digital media network and the University of Waterloo Stratford Campus, which focuses on the cultivation of digital media talents.
"So there's a huge talent base here and it makes a lot of sense here," Harris said . ".
Rsimone @ township enterprises. com WATERLOO —
When people think about the cinema, they usually think about the big screen of the cinema.
But thanks to the latest software, smartphones, tablet displays, the Internet and lightning --
Fast WiFi, the "big screen" is now much larger, including the indoor environment of large outdoor and shopping centers, office buildings, restaurants, and almost anything that can be displayed.
Digital displays are an increasing part of what Cineplex is doing today, and a group at Waterloo plays a key role in this business.
In February, Cineplex Digital Solutions and its 40 employees will enter 15,000-square-
Located in the walking office developed by Kitada station west of Kitada Avenue, it is close to the future light rail transit line of Waterloo. The Kitchener-
The former Laurel spring water bottling plant, based in Zehr Group, redeveloped the site to create an office environment with lots of windows and high ceilings, skylights, and architectural features that will be traditional
Steve Harris, general manager, Cineplex Digital Solutions Office, Waterloo, looks forward to this move.
Speaking of the company's existing space on McMurray Road, he said: "We have really run out of rooms here . ".
The new space, he said, is not only able to achieve growth, but is more suitable for the group's work.
"It's a very creative industry, so we want to have that idea.
The ceiling is light and high and very open, so it encourages people to think big.
"Cineplex Digital Solutions was founded in 2010, when Cineplex Inc.
Acquired digital Display & Communications Inc. , a local digital signage company.
The company was founded in 1996 when Stuart Kirkpatrick acquired the audiovisual part of Fred Systems, a Waterloo company specializing in web marketing software.
Soon after, Harris joined Kirkpatrick as a partner.
At the beginning of the Internet business, it was still in its early stages.
That was the day when the computer modem screamed and muttered while dialing in the telephone line.
The digital display is very simple.
"You can send still photos through the integrated business digital network cable (
Switched Telephone services capable of transmitting voice and digital data)
Go to another computer and display it on the CRT (
Cathode ray tube)
Harris said.
Many changes have taken place since then.
"Everything that happens with software, bandwidth, and tablet display technology really drives the industry," Harris said . ".
"Now, wherever you go, you will see digital signage.
"Cineplex sees the potential to go beyond the cinema to access the screens of malls, office buildings, restaurants and retail stores.
It has been a growing part of its business since it bought digital displays.
Earlier this year, Cineplex acquired EK3, a company in Ont London.
It provides-
Store digital signage for companies like Tim Hortons, McDonald's, Wal-Mart and Target.
The Cineplex Digital Solution in Waterloo creates digital content and deploys and manages the installation of digital signage in shopping malls, bank lobbies, office buildings and large public spaces. "We are an end-to-
"In terms of digital signage, terminal services companies," Harris said . ".
Customers of the company include Labatt brewery, Beer Store, Coca
Coca-Cola, Holt Lunford and Rogers Communications.
It manages the display of online service centers along Highway 401.
The screen can be of any size.
"We do work for Air Canada Centre, and some of these displays can get really big," Harris said . ".
With the development of powerful smartphones and tablets, as well as touch
Screen technology and gestures
The control screen, the digital display industry is developing again, Harris said.
The owners want to use new technologies to create "building media" that translate space into compelling and engaging things, not just presenting information or advertising, he said.
"Architects use glass, steel, concrete and all of these traditional architectural elements, but the media screen is another element that they can use. . .
They can use the media to change a space and they can't do that if they just put it in the fountain.
Cineplex Digital solution works with Kitchener
Headquartered in Christie's digital, it creates a unique digital display wall for Scotiabank at Toronto's jokdale mall.
Christie's micro-tile technology, coupled with the concept and design of Cineplex Digital Solutions, creates "a real architectural media work, something very sculptural," Harris said ".
The Cineplex team either develops original content or works with content already owned by the customer, he said.
"They may have commercial ads that they want to use, but since audio is not supported by most digital signage networks, we can modify the video along with the supporting text to fit the digital signage media.
"The emergence of powerful smartphones is changing the industry," Harris said.
To get prizes, coupons or deals, people can now interact with animated digital logos using their smartphones.
They may be linked to games that are part of a marketing campaign.
"I think gamification will become more important," Harris said . ".
The combination of digital signage and smartphones in the mall will help you navigate around the mall, find deals on goods you may be interested in, help you find your car after you leave the mall, he added.
"All of this is now part of the same digital ecosystem.
"Waterloo is a great place to develop this part of the Cineplex business.
It is close to the communications Hub, with a number of digital media companies, the Canadian digital media network and the University of Waterloo Stratford Campus, which focuses on the cultivation of digital media talents.
"So there's a huge talent base here and it makes a lot of sense here," Harris said . ".
Rsimone @ township enterprises.