cisco pitching high-tech ballpark to mlb's oakland a's - digital advertising display

San francisco-If Cisco Systems(CSCO)
The new stadium in Auckland will be the future stadium.
Fans will swipe the electronic tickets on their phones.
Blebbums will watch instant playback on the seat with a laptop.
Digital advertising displays will be able to switch images based on the buying habits of the data embedded in the phone by the passing person.
This is the vision that the owner of A, Lew Wolff, presented to members of the Fremont City Council this week at A promotional event at Cisco Field, A planned stadium that showcases the company's technology, bob Wasserman, mayor of Fremont, said Thursday. "It's great --
"This technology is another thing," Wasserman said . ".
"It flew over my head.
It only takes about 10 seconds to go beyond me when you talk about technology.
I can't say I totally understand, but it will be a pretty big stadium.
"It's not like that in Cisco CEO John Chambers-than-
At Oracle OpenWorld, a subtle introduction to the progress that could be made at a new stadium in the San Francisco Bay area.
Chambers led a lively presentation last month showing how Cisco technology and smart networks have enabled fans of the hypothetical stadium to purchase and upgrade tickets through their smartphones and access real-
Time Scorecard sitting in your seat, buy your own photos from the crowd camera and pay to show them on Jumbotron.
A is the hypothetical team that appears in all videos and images in the demo.
Both Cisco and A declined to comment on the reported agreement, which will create A 32,000-to 35,000-
In a 143 seat surrounded by families and shops
The acre package currently held by Cisco.
Wasserman said a press conference is scheduled to be held on Tuesday at the San Jose headquarters of Cisco, the world's largest network equipment manufacturer, to announce the partnership.
Wireless access is becoming an increasingly common feature of ballparks, but analysts say a park with reporting features will be a big step forward.
However, while the ballpark may be the ultimate consumer showcase of a company, most of the company's sales come from corporate customers, said Sam Wilson, communications equipment analyst at JMP Securities, if the entire system does not work properly, or if fans are not enthusiastic about the idea, the strategy may backfire.
"These things are two-way," he said . "
"It's a great show if everything is perfect.
But if everything doesn't work perfectly, the opposite is true.
This is a joke.
Cisco produces routers, switches and other devices used to connect the network and direct Internet traffic, and the company is trying to get rid of its image as a manufacturer of network infrastructure equipment.
The company also hopes to leverage the products and services of the network.
One example is remote rendering, a technology similar to video conferencing launched by Cisco last month that aims to provide three
The participants were all in a three-dimensional feeling in the same room.
Earlier this year, Wolf confirmed that Team A, sharing the Oakland Coliseum with NFL Oakland raids, was exploring moving to Fremont, about 25 miles south of Auckland, on the east side of San Francisco Bay.
Wasserman said negotiations between the city and A are still in the early stages, where A could start playing 2011 games as early as possible.