`coupon generation' wields consumer power in china - chi touch screen

BEIJING—
Ding can is obsessed with bargains.
Her wallet is stuffed with more than 30 shopping cards and dozens of coupons.
From cosmetic samples to key chains, her apartment is packed with free giveaways.
She often lined up before dawn to buy tickets for discounted movies.
Her savings were not necessary. The 32-year-
Older software test engineers are relatively wealthy.
She simply said, "I 've never had a deal I don't like.
"Discount shopping is not only a craze, but also a way of life for young Chinese.
They are called the "coupon generation" and are changing the way the world's second-largest economy is doing business.
Global companies like Nike, as well as local companies like Yonghe fast food chains, are showing off to bottom hunters.
The desire for deals spawned sidewalk kiosks for discount clubs, online group purchases and coupons. Three of the plans
Week events in Mercedes
Two Mercedes-Benz
The seat smart car ended in one day, and more than 200 cars were snapped up for about 135,000 yuan in less than four hours ($20,000)
Each of China's most popular online retailers has a 20% discount.
This is a relatively new young man.
In China, consumerism only takes off when the country moves from central planning to capitalism and starts growing.
Of course, Americans have been cutting coupons for years ---Coca-Cola Co.
Discounts began at the end of the last century.
But in China, this trend has had an impact on the global economy.
The consumption habits of 0. 35 billion Chinese aged between 18 and 35 are considered key to boosting the recovery of the world economy from recession and a day when China overtook the United StatesS.
The world's largest consumer market.
According to investment banking giant Goldman Sachs, the figure could reach 2020 at the earliest.
"It's not your grandma or housewife cutting off Sunday coupons in the kitchen because they're the future . " Senior Planner of the Shanghai office of the advertising company Young and Rubicam.
"They are leading the way in the growth of retail consumption in the country.
Ding Lei and other members of the online forum "single discount" exchanged war stories in a spicy Chinese restaurant on a recent evening.
In a promotion, Ding took photos of herself in front of Lenovo's computer store, showing a free sports watch she won.
One of the dining partners treated others with her latest sneak peek: two and a half
Carton of juice price 4 yuan (60 cents)a carton.
"How do you drink all the juice? " one asked.
Shan Yunfei said: "I will give it to my friends and family as a gift . " He works as an administrative assistant at a construction company and earns about $500 a month.
"They loved it when I brought the new product home.
"Dinner is also free.
New restaurants looking for publicity provide food for people like Ding and Shan who often comment on Ping.
The most popular restaurant in China is listed on the website.
In China, frugality is highly valued, a legacy of generations of poverty that will end only when free --
Market reforms over the past 30 years.
Smart consumers are praised by friends and family.
Television programs, such as Beijing's popular "wealth management" program, conduct aerial interviews with Chinese people who pass collective savings
Purchase events and promotions.
The biggest goal is 18-
35 years old, born after the chaos of the Maoists.
They only know that income is growing steadily.
Fu Guoqun, a marketing professor at Peking University, said: "Young Chinese consumers like to spend money and rarely save money because they are optimistic that they will always have money . ".
Shan, 23, admitted that the discount made her spend more than others.
Her bag was stuffed with McDonald's coupons and other discount cards.
"I'm obsessed," she said . "
"I Dream of the next deal, both at work and at home.
"There are coupon kiosks in the metro, shopping malls and supermarkets, and discount cards are available for almost every major brand.
BEIJING, China-
The company prints 170,000 coupons per day for restaurants, car rental and other goods and services and places them in about 200 kiosks in the capital.
Xie Dehui, deputy general manager of Eyeball China, said: "The market is full of brand names, and small discounts will have a huge impact to help brands stand out from target consumers . ".
Thin real estate agent Amy Yu stopped to collect more than a dozen coupons for Yonghe restaurant's fast food noodles and McDonald's chicken burger at a small kiosk outside Carrefour, a French supermarket in southern Beijing.
Yu looks like a pro: She munches wildly on the touch screen of the kiosk Pavilion, scanning her best deals for lunch every day.
This machine is located in front of Yonghe store and spit out the coupon after the coupon, which is equivalent to $1 and can enjoy a meal of up to 25 cents. 50 to $4.
"I work and eat here, so I usually print a lot of coupons that look good regardless of whether I use them or not," said Yu . ".
"It's also thoughtful to distribute them to colleagues and friends.
Taobao, China's largest online shopping site.
More than 0. 15 billion registered users.
The site connects buyers and sellers who offer everything from cars to English classes and often have direct contact with Chinese manufacturers who offer substantial discounts.
"We are looking for online promotions because many of our customers are part of the latter
"After 80 s and after 90 s," said Cai Gongming, vice president of Mercedes.
"Now is a big trend. . . .
They are familiar with online group buying. "Nuomi.
Com, rarely before
As we all know, in June, two movie tickets, two bottles of soda, ice cream and popcorn became famous overnight for only $6.
It sold about 150,000 packages and generated nearly $900,000 in sales within 24 hourshour period.
Some websites that promote new products offer "grab" activities.
Players must win an online game at the right time, or click a promotion button to get the prize, anything from the phone to the clothes can be a prize.
Zhang Xu, a native of Beijing, called the event "death seconds" and carefully selected prizes.
His favorite thing lately is half.
Price driving course: $6 for two hours.
"Usually, women pursue anything.
My friend just won some socks. year-
Lao Zhang is an assistant manager at a digital video company.
"But I don't like to waste my time, so I went to look for something nice that wasn't very popular, like theater tickets, and they weren't as popular as electronics. "------
Associated Press researcher Yu Bing contributed to the report.