A Professional Manufacturer of Smart Interactive Screens For More Than 10 Years
The "Connected Classroom" program is launched, but the content must depend on competitors.
The world's third largest Dell company
Largest PC manufacturer with annual revenue of more than $60 billion (Rs 2. 8 lakh crore)
It has announced its entry into the country's bustling market for educational solutions.
The company, which announced last week its Indian revenue of over $1 billion, will work with content providers to provide a comprehensive "digital classroom" solution in India, compete with companies like edcomp, Everonn and NIIT.
"We want to be one-stop-
Shopping for schools, "said Kriti Kapoor Dell, director of marketing for public sector solutions in Asia Pacific and Japan.
For nearly a decade, Dell has been engaged in the business of "Connecting" or "smart" classrooms, mainly in the United States.
Over the past few years, it has expanded to eight new markets, including China in 2009.
Although the pure service market is difficult to estimate due to the high proportion of equipment sales in the company's revenue, it is expected to be worth thousands of rupees per year, including equipment costs
It is also linked to Dell's corporate strategy to shift from a device vendor to a "value-added" vendor of equipment that provides services.
In India, however, it faces many challenges, including the government's 94% market share in school education, as well as established competitors such as education solutions and NIIT Ltd.
At nearly 1 million (10 lakh)
India's schools are estimated to have only about 60,000 in Africa.
Government departments.
The government-controlled 94% won't be able to support the "connected classroom" Dell envisioned, although the company is also trying to sell very basic versions.
At the moment, only about half of the state governments are even starting to digitize schools, and even there, the proportion of schools affected by digital technology is only about single digits, Dell's competitors said.
Almost all classes are designed to set up specialized computer labs, and states like Assam are now entering specialized "chemistry" or "matching" study rooms with computers and
Perhaps as expected, Dell will provide a boot package consisting of only projectors, tablets for teachers and touch devicesSensitive White
It cost only $5,000 (Rs 1. 4 lakh)per classroom.
In addition, schools can purchase laptops and mobile wireless networks for each studentcum-Connecting stationThe netbook-
Like a laptop, each unit costs between Rs 18,000 and Rs 30,000 for private schools.
Compared with established competitors, Dell also has a huge disadvantage ---
It doesn't actually have its own software or content, and others like Everonn and Educomp have a rich repository of syllabus --
Based on audio, video and text materials.
In fact, Dell's first demo was implemented by classroom software, one of its competitors.
Dell says it will work with its competitors to ensure content is safe before delivering a complete set of solutions to schools.