The 1960s. Madison Avenue.
Don Draper and his alpha male team are both trying to innovate and stay on top of the brutal advertising world.
The great stories of these ads were played out in AMC's Awards --
"Mad Men" series award
But the brilliant era of advertising has passed, and this space has never been as important, influential and powerful as it is now.
Advertising is one of the largest industries in the world. it has great influence and development direction.
Advertising can be kept at the latest and at the forefront at any time, change at any time;
That is why it has exploded exponentially since the 60 th century.
However, growth and explosion are not organic or without effort.
At present, as digital advertising is becoming more and more noticeable, the development of advertising is at a critical stage.
However, evidence of less effective advertising style remains.
Print and newspaper ads are being replaced by site ads, TV ads have been replaced by Youtube and other online video platforms, and even good old billboards have been upgraded.
Interestingly, take the billboard as an example, as evidence of the evolving advertising space, to see how this digitization opens the door for blockchain, AI, cryptocurrency, the Internet of Things and other emerging technologies have driven the growth of advertising.
A dooh trend mentions a billboard to anyone who can imagine it --
On the edge of Route 66, the man on marl Road, dressed in dusty jeans, held his head high.
When it comes to DOOH, you're likely to get weird expressions.
However, just as the target banner ad on your website browser replaces the flyer attached to the windshield, DOOH is a digital billboard.
DOOH represents digital outputof-
Going home, to make it easier to understand the context, a trip to Times Square, New York, will get you bombarded by DOOH to present changing brands and marketing materials in the form of digital signage.
While it doesn't seem to be revolutionary or advanced, it's just a small step on the Billboard because it's easy to change advertising/materials, there's a pretty big DOOH trend in development, this fast-growing market is ready for the explosion in the next five years or so.
According to a new report from United market research, the global DOOH market was worth $3. 639 billion in 2016 and is expected to reach $8. 393 billion by 2023.
But to understand why it has become such a thriving business, the main thing is to understand its potential and capabilities, especially when emerging technologies are applied to this digital signage.
One of the most important benefits of digital advertising is not just moving pictures, it also includes indicators that can be read from and possible targets.
For example, the advertisement in the newspaper is only the number of readers, which is very inaccurate and inaccurate. targeted.
DOOH provides more for people who go out and go out;
Vincent Mueller, CEO of HYGHto-
Peer-to-peer advertising networks and content management systems that want to update content such as DOOH with artificial intelligence, the Internet of Things and other technologies explain: "Fundamentally, the advantage of digital advertising is that it is not static.
Digital billboards can be changed due to situational factors-
A train strike could trigger a digital signage campaign that provides
"Price meals at nearby restaurants, or sudden downpours can be preceded by digital advertising for umbrellas," Miller said . ".
Mueller decided to pursue this progress as he saw digital signage celebrating Germany's "best never rest" at 2018 World Cup, despite Germany's defeat in the previous round against South Korea
The billboard cannot be changed and they have booked months in advance.
Miller was an early investor in IOTA, an IoT blockchain company, and through IOTA he met people who would continue to be his partners
Founder of HYGH
"In general, with the development of technology, DOOH advertising has changed and the difference between our digital and physical worlds is blurred.
DOOH advertising is particularly good at making it memorable because it can not only create eyes --
Capture but interact with the activity.
Customers can interact with activities through their mobile phones, such as buying products, competing or registering newsletters
Therefore, the integration between advertising and the audience is much higher.
This can be reinforced by Cross
Platform media activities.
"One of the biggest trends in DOOH is the indicator.
Although it is still in the early stages of wide application, sensor technology is especially able to measure the audience of the movement --
How many passers-by, when, and in the case of face recognition, gender, eye tracking, integration with mobile app activities, etc.
This makes ROI clearer than before.
"It's clear that like many digital advertising environments, DOOH also has metrics that traditional billboards can't measure.
These metrics are gold for advertisers, but they can also be further expanded and understood with the help of emerging technologies.
Miller mentioned that technology such as machine learning and artificial intelligence can help out-based-of-Family conditions;
When it rains, umbrella sellers can be displayed, and AI can hone more targeted advertising with the sales growth information collected.
In addition, the connection between the View device and the digital signage makes the ads more immersive and connected, providing higher levels of metrics and data, and, of course, whenever there is data being used and analyzed, its storage may remain on the blockchain so that these systems can run almost autonomously through smart contracts.
"Advertising has gone beyond static display and can now be extended to dynamic, interactive experiences by using technologies such as AR, blockchain, machine learning, and touch," Miller added . ".
More importantly, while digital advertising seems to provide all the answers and benefits for customers who watch these digital signage that provide AR, tactile, interactive and accessible features, it is also good for advertisers who may be deprived of their rights due to the advertising heritage dating back to Draper and his Alpha core.
Creation through STO and cryptocurrency
For example, like token, HYGH wants to create a decentralized system that allows companies of all sizes to get the benefits of outdoor advertising in real time without considering the budget.
This form of ad funding allows any business to earn passive revenue by playing ads in their stores, restaurants or hotels to turn on the screen.
"HYGH has joined a group of emerging start-ups that use STO as another emerging technology to raise money to a new level," explains Miller . ".
"As far as HYGH is concerned, STO investors have gained 9% of the revenue share of digital activities through the HYGH platform in exchange for crowdfunding of the platform.
"Defining digitalization while advertising digitization is a big step in the development of advertising, it is incredible that when things like print advertising and billboards are still prevalent, a new wave has begun to take shape.
But it is also clear that the next step in this evolution, while slow to start, has a lot of potential to change the face of advertising, from intrusive and annoying to engaging and interesting.
In London, people use augmented reality technology and digital billboards to promote blood donation.
When viewers place the iPhone in front of a digital billboard, augmented reality copies the process by which the needle enters their body when the smartphone is moved to a sticker that would normally be injected.
Similarly, in the UK, the logo for bus shelters uses gesture recognition, machine learning, and touch screens to create interactive activities.
People are encouraged to make letters of all shapes on the screen with their bodies, which clarify a destination to reward the festival prizes.
People are much more likely to look for these types of ads, engage with them and absorb this information than ads on youtube, and people wait five seconds to skip those ads
Even more than printing ads that are not registered.
However, these fascinating and powerfulof-
Only when the use of blockchain, cryptocurrency, artificial intelligence, internet of things, AR and other technologies proves to be effective and feasible, home advertising will have an effective appeal to large enterprises.