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digital lights up apn and ooh!media profit - outdoor lcd displays
The evolution of billboards from paper and glue to a dazzling LCD display proves to be the gospel of APN Outdoors and outdoors! Media.
Digitalization has brought considerable revenue to the two outdoor advertising companies.
Profit on Monday for one year.
As a listed company, the first performance of both companies easily exceeded the forecast outlined in the prospectus and exceeded 2014 listed companies.
Revenue growth is driven by digital advertising platforms on traditional posters and billboards.
From the small screen of the office Hall and cafe to the interactive wall display on the train platform, everything flashes from video announcements to news and weather updates.
Advertisers are attracted by the opportunities brought about by electronic screens, which can play materials in a timely and high-quality manner.
"Digital adds another string to our bow, which adds another ability to attract viewers, and lets advertisers see the different creative ways they use media," Oh!
Media chief executive Brendon Cook told AAP on Monday.
His company's digital sales grew to third in revenue, and APN Outdoor's digital sales grew to nearly a quarter. By 2019, oOH!
The media expects the digital business to account for half of its revenue.
It added more than 9,000 new digital retail screens and 17 digital roadside panels last year, while APN put 18 large
Format the digital screen and plan to invest another 20 this year.
Both companies are accelerating their digital process.
Plan to convert more static billboards and posters.
They also forecast double-digit growth in revenue in 2016.
Outdoor advertising is the second-highest-growing market in advertising, second only to online digital advertising, but in front of television, radio and newspapers.
APN Outdoor * revenue increased by $20 pct to $300.
The statutory net profit is $41, up from $12.
2 m loss * Net profit is expected to rise 91 pct to $41.
4 m * up from 1 cent to the final dividend of 11 cents. OOH!
Media * Revenue Growth 7.
279 to US dollars.
Legal net profit of $18.
4 m, compared to $24.
Net profit is expected to be $19.
2 m, compared to $1.
9 m loss * annual dividend 3. 9 cents to 6.
7 cents per share.
In today’s fast-paced world, grabbing attention is more challenging than ever. Traditional advertising methods are no longer enough to stand out. That’s where Outdoor Digital Displays come in — delivering vibrant, dynamic content that captivates audiences in real time.
🔹 What Is an Outdoor Digital Display?
An Outdoor Digital Display is a weatherproof LED or LCD screen designed to operate in various environmental conditions — including sunlight, rain, wind, and extreme temperatures. These displays are commonly used in public spaces for advertising, wayfinding, and information broadcasting.
In today’s fast-paced business and education landscapes, clinging to outdated technology like projectors, traditional whiteboards, or non-interactive displays isn’t just inefficient—it’s a financial drain. Studies show that organizations waste up to 15% of their annual IT budgets maintaining legacy systems, while struggling with compatibility issues, energy inefficiency, and productivity bottlenecks.
The solution? Interactive Flat Panels (IFPs). These smart displays aren’t just flashy upgrades—they’re proven cost-cutters. Here’s how to slash your operational expenses by 40% or more in just three actionable steps.