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digital screen upgrade for london´s piccadilly lights - led digital signage
Piccadilly lights in London have been turned back on after 9-
Month renovation.
The screen of the original Piccadilly Circus has been replaced by a 780-inch 4 k LED digital screen and on-site technical center.
This technology can be used to detect the car model and can be pre-
Progamme specific ads automatically trigger when certain vehicles pass.
It also collects information about external factors such as weather, allowing brands to adjust their advertising according to the situation, for example, if the temperature drops below a certain level, it turns to winter clothes.
The new board will also offer free wi-fi to the area.
Landsec, owner of Piccadilly lamp, said the technology did not collect or store any personal data, could not record images or audio, and could not identify individuals.
As part of the charity Barnardo fundraising campaign, the public-sponsored colorful light display is the first image to appear on a new screen.
It is estimated that 100 million people pass Piccadilly Circus every year, and it is one of the most important advertising places in the world.
A brand will take over the screen every 10 minutes in 30 seconds of advertising, Coca-
Coca-Cola, Samsung, Hyundai, L'Oreal Paris, eBay, Hunter and Stella McCartney are already using the space.
Vasiliki Arvaniti, director of Landsec portfolio, said: "Piccadilly has become one of London's idols for more than a century, for 100 million people who pass Piccadilly Circus every year
"We know that people really missed the screen while doing the renovation work, we and the brand that lit the screen missed the screen, and I was very excited to turn the light back on today.
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