digital signage - choosing the best video distribution technology - interactive digital signage

Digital signage: overview digital signage is a sign that uses digital power (
Such as plasma display and LCD display (LCDs)
Computer monitor and normal TV)
Replacement and promotion of traditional media.
Digital signage is transforming the media and information industry completely by allowing Central and rapid updates of content and immediate delivery to specific audiences in specific locations.
The components required for a digital signage system include: a creative console equipped with content management software that allows content to be defined in a variety of playback formats.
The server that uploaded the finished content, distributed from the server to the different monitors in the network.
A distribution infrastructure consisting of a data network or fiber optic or CAT5 cable that broadcasts media from the server to the display.
It can be a digital signage display for a plasma display, LCD display, CRT display or kiosk station.
The benefits of digital signage has brought huge benefits to businesses and media providers: Advertising Digital signage that attracts attention has brought innovation and movement to previously static media sites, it can attract the attention of customers and make it a particularly effective form of advertising. Real-
Time ads and information Digital Signage allows for instant updates of ads and information from a remote authoring station and broadcasts to viewers immediately, regardless of location.
For audiences related to digital signage, advertising focuses on the best potential customers: existing customers.
Supermarkets have found that customers now are more likely to buy products that advertise on their digital signage.
Whenever digital signage users change their information or activities, they save printing costs and processing time.
Profit Center opportunity businesses can create instant profit centers by selling advertising time on digital signage to customers or suppliers.
It's not surprising that digital signage uses digital signage, which has so many uses worldwide due to all the benefits of digital signage.
They include: advertising networks
Store advertising interactive kiosk Tradeshow display corporate identity brand electronic menu and lobby display branch communications campus bulletin board community bulletin board arrival and departure schedule franchise communications system emergency announcement system Corporate Communications system back office staff Digital Signage Distribution Technology: what is located on the digital signage at Beneath time, and What users usually focus on is the display type and content management software.
For integrators, however, there is an important component that users rarely consider: distribution technology and platforms.
The infrastructure that transmits digital video and audio from the server to the appropriate display is a key factor in the performance of the actual digital signage.
In addition, as a connecting component for all monitors, distribution technology may be an important part of the project budget.
That's why choosing the right distribution technology is essential to ensure a successful digital signage installation.
Options for digital signage distribution there are three main options for digital signage distribution: data network fiber-
In this article, these options and the core considerations when selecting distribution technology: cost-effective digital signage distribution options for existing infrastructure: each platform has its own advantages and disadvantages.
When using more than one platform.
Many interesting combinations are discussed below.
The data network platform uses the computer network infrastructure to compressmedia files (
Such as MPEG files)
From the management station to the central server, from there to the computer connected to the display device.
The central server handles the distribution of multiple monitors, monitors-
The terminal computer decompresses the files displayed on the display device.
Alternatively, if only one monitor is needed, the network can transfer compressed files directly from the management station to the display-
End the computer, then decompress and display the file.
The accessibility of data networks depends largely on the existing infrastructure.
If there is an existing computer network infrastructure, a data network platform using digital signage can significantly save costs.
However, if there is no computer network, then the need to implement such an infrastructure will greatly increase the cost.
The additional cost associated with the data network is due to the need for the display device to be connected to a local computer or equipped with an embedded cpu, resulting in an additional investment in the hardware, when costing the entire project, this is an important factor.
In addition, from a performance perspective, there are several drawbacks to using a data network platform.
The data network platform limits users to the compression technology available in today's market, technology that significantly reduces multimedia content quality and monitor dependence on the network is another major consideration in the 24x7 region where Monitor downtime cannot be tolerated.
Fiber Extender fiber optic cable is a transmission medium suitable for applications that require high bandwidth, long distance and complete resistance to electrical interference.
This makes it ideal for digital signage that requires high resolution and long distance transmission.
Unlike the network platform, fiber optic cables do not require cpu or special software at the display end.
All that is needed is the transmitter and receiving unit of each monitor.
There are two options for fiber
Optical Cable: single mode or multi modemode. Single-
The mode fiber provides a higher transmission rate and up to 50 times the distance than the multi-mode, but the cost is also higher.
In general, the decision between different types of fibers should be the result of simple costs
Benefit assessment: the distance and level of the required solution or performance compared to an acceptable distribution technology investment.
Advantages and disadvantages of fiber optic cable are high transmission
Multi-Resolution
Remote Media, which makes it especially suitable for digital signage.
Optical Cable Network-
Independent performance without downtime or transmission lag.
It can transmit media over 40 kilometers or more.
Also, it does not require special infrastructure, software or displayside CPUs.
However, fiber isto-
In other words, the pure fiber optic cable solution does not allow many monitors to receive output from a single video source.
This can prove to be an important obstacle.
Display Digital Signage facilities such as shopping malls and airports.
In addition, the price of fiber optic cables is high compared to other technologies.
When planning a large digital signage project, the cost of fiber optic cables can be prohibitive.
One possible solution discussed below is to combine fiber optic cables with other cheaper solutions that allow users to benefit from the benefits of fiber optic cables while reducing the total cost of the project.
The CAT5 distribution system CAT5 cable is also the preferred transmission medium for local installations that require high bandwidth and high resolution without any existing network infrastructure.
CAT5 cable technology provides these advantages at a much lower cost than fiber optic cable.
CAT5 technical support real-time multi-
Transmit media through cheap, low-density, twisted pair cables.
Advantages and disadvantages in some aspects, CAT5 technology as a distribution platform combines the best aspects of fiber
Optical network technology.
Like fiber optic technology, CAT5 technology does not require special software or display
Side cpu, completely hardware-
Independent of the network.
Only transmitter and receiving unit are required.
The distance covered by CAT5 is shorter than that of the optical cable (typically 100-300 m/300-1000 ft)
, The cost of the CAT5 cable is significantly lower than that of the fiber optic cable, which makes it a leading choice for a combined solution to overcome the CAT5 cable distance limit.
In addition, it can be at point-to-multi-
Point app that allows broadcast media content from one central source to hundreds of display stations.
So the CAT5 technology, either alone or in combination with fiber optic cables, is multi-
Display digital signage installation.
CAT5 cable allows high performance, real time due to its network independence
High-time transmission
Multi-Resolution
There is no media to slow down or stop.
If CAT5 technology is combined with BIOS-
A level hardware solution accessed remotely via IP (
Such as kvm ip extender)
, It can even allow remote maintenance and trouble shooting to manage the content servers to be displayed, minimizing downtime and investment losses.
The low cost, ease of installation and flexibility of the CAT5 cableway make it a great choice for major distribution technologies and a leading final milestone choice for the combined platform.
Combination technology due to the advantages and disadvantages of each of the above technologies, it is generally recommended to use combination technology to achieve the best performance at the lowest possible cost.
Fiber optic and CAT5 cables are high in processing-
Long-range resolution media that must be broadcast to a set of monitors, the combination of fiber optic and CAT5 cables is the best solution.
In this case, the fiber optic cable, together with the local CAT5 video broadcaster, is used for long-distance Broadcasting, which is used to divide the broadcast into various monitors.
This is a simple installation solution because only the fiber optic receiver needs to be connected to the CAT5 video broadcaster.
And the use of CAT5 cables in the past 50 years150 meters/150-
Using a 500 feet cable instead of a fiber optic cable can significantly save costs.
Hardware solutions that support high resolution and high performance
No special infrastructure or display
Compared to pure fiber, long distance independent of the network supports a set of monitors at a lower cost. Conclusion: by combining these two technologies into the same solution and taking advantage of the real benefits of each cable, you can save customers nearly $ 17% or $17,500 in direct costs.
Data Networks and CAT5 cables when managing multiple sets of digital signage displays from remote locations, a combination of data networks and local CAT5 cables can provide users with the benefits of both worlds: remote Management by combining IP with low-
Cost and network
Independent Infrastructure
CAT5 instead of the last milestone of the data network on the display side saves the cost of the computer (or CPU)
Each monitor.
All that is needed is a local central server that is remotely managed over a data network.
The local server is connected to multiple monitors via CAT5 technology, freeing the local installation from network dependencies.
Digital signage in each location is a network-
Independent, and the implementation cost per installation is much lower.
Bandwidth issues are also addressed by transferring media to a local computer in advancethe-fly.
At the time of broadcast, the media is transmitted locally through the CAT5 cable, which is independent of the network and is not limited by bandwidth.
Benefits point to more
No local infrastructure or monitor-
The local network's independent low-cost conclusion distribution infrastructure is an important part of digital signage, and choosing the right distribution technology is a key element of any digital signage project.
While each distribution technology has its advantages and disadvantages, the right combination of technology can achieve low cost and high performance regardless of project size or complexity.