do tv attack ads work anymore? - digital advertising screens

The first big TV.
The advertising war for the 2016 election has just begun.
Priorities of the United States
Hillary Clinton superPAC began spending $0. 136 billion on political advertising.
These ads could be a big help to answer one of the biggest questions in this cycle: Is Donald Trump immune to negative ads?
There is no doubt that Trump has broken a lot of political rules, at least so far, at no cost at all.
Paul Manafort, his new campaign chairman, said Trump understands how to use "earned media "--
News reports.
Not paid media.
Manafort told MSNBC, "instead of using the 30-second location, he had a conversation with the American people through the media and his campaign.
"In fact, Trump is so obsessed with cable and radio interviews and reports that he can't stand the negative ads on him at all.
His conversations with voters also took place on social media, where he dominated posts via Twitter and Instagram during the primary election.
Trump himself often boasts how much he spent. to no avail.
During the primary election, he spent about $20 million on political advertising, while his opponents spent more than twice as much.
"You almost said, what is the point of advertising?
Trump said after winning the UN election. Y. primary.
"I think we're going to do a lot of damage to the industry because people are going to say, 'What does advertising mean?
"Now it's Clinton's turn to see if she can do better with Bitcoin's Republican opponents.
Tim Miller, he's an.
Trump thinks the Clinton campaign has some advantages, but no one has ever.
"She can go out and target specific groups --
Hispanic, university-
"Educated women, African-Americans will be very motivated to oppose Trump," Miller said . ".
Target positioning is a major innovation in political advertising.
It is earlier than 2016, but it will become more precise and even far away this year --reaching.
The campaign still spends most of the budget on television, but they are increasingly putting video content on digital media every cycle --
It can target key voter groups like a laser.
Election voters are younger, more diverse, and more women than Republican primary voters --
Voters who get a lot of information online and on social media.
These voters know little about Trump, although he has all the talk time and online presence.
Republican ad producer Ashley O'Connor said the Clinton campaign, with a considerable war background, tried to define Trump as early as possible in the American way, which could have a real impact.
O'Connor said: "The question is, How will Donald Trump respond?
"Eventually Trump will advertise as well, but his campaign team hasn't kept a lot of advertising time anywhere --
Although the Republican National Committee says it has set aside $0. 15 billion for digital advertising.
Trump himself doubts modern dataPromote the movement.
He told The Associated Press that he thought the way to reach voters was "overrated ".
An interesting experiment was set up.
Test a completely non-
Traditional candidates who use media in non-media
Traditional ways to fight more traditional candidates using state-of-the-art technology and target data.
Elizabeth Wilner of the Kantar Campaign Media Analysis Group expects Clinton, according to the rules book, to "run the most ingenious presidential campaign ever ".
At the same time, Trump will continue to tweet and hold large rallies.
The result of this competition between Clinton and Trump will determine whether he has actually rewritten the rules.
We should be able to get some real-time results from this game soon.
A few months later, if priority is given to defining Trump's efforts as effective as a similar early effort by Democrats to define Mitt Romney in 2012, Trump's numbers should soften.
"If you want to see Godzilla fight against free media
Ken Goldstein, a political scientist at the University of San Francisco, said: "Pay media, just look at what happens to Trump's swing voter numbers in swing states.
"This will give us a T. V.
Advertising is not good for Donald Trump.