don't let the terrorists win: here's a solid bet on europe's future - outdoor display

The horrific ISIS attack last weekend has upset global markets, especially investor confidence in the stability of the eurozone.
The attacks hit businesses in Paris, particularly in Europe.
Stock is generally the main.
However, as usual, you should eliminate the fear of excessive ventilation --
Dealer on cable TV
It is certain that the world is facing serious and lasting threats from terrorism, but business will continue to grow ---
Despite the difficult situation, this includes the euro area.
This is an underrated bet that the European and global economies will not only survive in 2016, but also prosper: Paris-
Lion Group, advertising company (PUBGY).
The big conglomerate is at its best among its peers and can benefit from freer consumer spending in developed and emerging markets.
Growing middle-class consumers in emerging markets are increasingly vulnerable to exhortations from Madison Avenue asking them to open their wallets and shop until they fall.
Except sometimes, "Crazy" is not in Manhattan ---
They are located on the Seine River, which flows through Paris.
Publicis offers a range of advertising and marketing services in Europe, North America, Asia, Latin America and the Middle East.
The company offers traditional and online advertising, online marketing, customer relationship management, direct point of sale marketing and outdoor display advertising.
Public's holding companies include Bartle Bogle Hegarty, Leo Burnett Worldwide, Saatchi & Saatchi, Starcom MediaVest Group, and zenitabad timedia group.
Public mainly serves customers in the fields of luxury goods, automobiles, finance, energy and leisure.
Luxury is now a particularly lucrative niche market.
End consumers enjoy greater financial capital.
ToAd Age said that by the end of 2015, advertising spending in emerging markets will account for 1 out of 3 of Global Spending, surpassing the United States. S.
It is currently the largest market in the world.
BRICS only (2017)
Brazil, Russia, India and China)
It will account for nearly 50% of global advertising spending.
Publicis and rival Omnicom Group tried to merge, but the union was canceled in 2014 due to a stalemate in governance negotiations.
However, although the mistake was temporarily embarrassing, it did not cause permanent damage to the two companies.
Compared with peers, Publicis is the most aggressive in targeting emerging markets, especially the BRICS.
63,500 employees with a market value of $12.
1 billion. in order to increase its footprint in emerging markets, Publicis has been buying wildly.
As Asian consumers become richer and move to cities, they are becoming more vulnerable to advertising. -
In particular, Publicis is a compelling digital billboard specially designed for it.
The company recently made a $15 million strategic investment in Jana Mobile, a global company that rewards consumer behavior in emerging markets.
This is Publicis's first direct investment in a mobile technology startup.
Publicis also recently acquired Net @ lk, a Chinese social media service provider, as part of the five largest subsidiaries of the French conglomerate
Plans to spend $4 billion on small and medium-sized enterprises this year
Big digital companies in emerging markets over the next five years.
In the developing world, disposable income is also increasing as consumers mature.
The population of emerging markets is also younger than that of developed countries and more free to consume.
This prosperity of the global middle class will translate into a huge increase in consumer spending ---
In addition, Publicis is good at integrating advertising and marketing activities.
According to Publicis, in the first half of fiscal 2015, the company went through a series of impressive years --over-
Annual growth: 35 revenue growth. 3%;
Operating profit margin 35. 4%; earnings by 39. 6%;
Diluted earnings per share 28. 2%.
Today, digital activity accounts for about 37% of total public revenue.
Combined with emerging market revenue, these are high
The growth segment created nearly 60% of the company's total revenue, and achieved the company's five
An annual target of 75% revenue from these segments.
Publicis stocks are 12-behind-month price-to-earnings (P/E)
The ratio is only about 15. 8.
The company's similar products in New York City
Competitors based in Omnicom Group and Interpublic Group of company, with higher backward p/e ratio (16. 7 and 18. 8 respectively)
Although neither closely follows international growth and new advertising technology trends as Publicis does.
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