loading

A Professional Manufacturer of Smart Interactive Screens For More Than 10 Years 

dynamic creative is here, but adoption requires a culture shift - wacom

dynamic creative is here, but adoption requires a culture shift  -  wacom

Written by Kristo Ovaska, CEO and founder of Smartly.
IoWhat keeps marketers up late these days?
One possible answer to ask any advertiser is how they keep up with growing advertising
Without affecting the production budget, the demand for personalized creativity in digital activities continues to grow.
The same problem has led to white hair on the agency side, but for different reasons.
The head of the agency is concerned that artificial intelligence and automation will reduce revenue by eliminating the need for skilled people holding Wacom pen.
The fact is that neither side should worry.
Dynamic creativity-a form of programmatic creativity-will make the creative process better.
Go out with the comments-Iterate-
Approving old, often outdated models, brand marketers present the situation to their agency or internal staff
Creative team with activity and asset needs, then the team will go back to the desk and conceive the concept for the next meeting a few weeks later.
With all the feedback rounds, in-house approvals and actual production times, the process can easily last for several weeks and months.
If you are a serious modern marketer, you just don't have time to do these thingsand-forth anymore.
As the advertising target matures, viewers expect their ads to keep up with the content. wise.
Nothing is more expensive for advertisers than irrelevant things. But mass-
Personalized is not feasible for the old production model.
This is where dynamic, automated ad creation works.
But before the industry shifts to arm itself with innovative automation, they need to change their thinking.
Marketers need to understand the various use cases and opportunities for current dynamic advertising, and be satisfied with the idea that ads are automatically presented without lengthy short and review cycles.
Understanding dynamic advertising is an idea made up of endless personal assets.
They can be text, visual, or audio-visual components that normally exist in a product catalog, also known as feeds-product descriptions, names, prices, images, or videos.
These components can be dynamically extracted and arranged into advertisements based on user behavior, profile and interests.
Facebook, as a platform, has always been a pioneer in the feed field --
Based on automation.
It provides a variety of ad formats that translate product data into related ads that attract target users, and perhaps most importantly, these ads resonate with target users.
Advertisers like e-commerce or travel brands already have everything they need at any time, but, in fact, any brand can simply automate ideas like sorting their data into spreadsheets
Don't be afraid of machines-use digital devices-
The first batch of businesses have become accustomed to automating ideas for certain types of activities, presenting the previously visited product dynamics to advertisements.
However, in terms of branding or prospects, advertising automation is still an unknown area for many people.
For people who are not active, it is scary to leave advertising design and production to the machine.
Many advertisers are concerned that auto-advertising will result in a lack of brand or impaired visual integrity.
In fact, the role of the designer has changed in the new process, they do not approve all versions and variants now, but design and control the creativity of the master.
An actual example can be found in Facebook ads. At Smartly.
We built one.
Platform design tool called dynamic image template.
This is a visual format overlay tool that standardizes the visual effects of creative advertising.
The designer uses the tool to set the rules and design override, and then the machine renders all versions.
What does this mean for advertisers?
The template level requires their approval, not the individual ad level.
Another common misconception is that dynamic ad generation kills original thinking in ad campaigns;
Critics worry about using interests and behavior
Advertising-based automation won't leave room for quirky awards
Winning Advertising
But this is not the case.
When executed correctly, brands can also be automated like direct response, exploration, and repositioning.
Facebook has introduced a variety of formats that combine brand elements (
Video, lifestyle pictures)
With the content of the products that can be purchased, you can kill two birds with one stone.
A breakthrough year in intelligent automation creativity.
We have seen firsthand how personalisation drives growth in digital advertising revenue.
Even for the most mature advertisers, 2017 of the ads are really the year to finally break through and extend the dynamic rendering of ads.
One of the most innovative digital advertisers we work with, TechStyle (
Parent company of Fabletics, JustFab, Shoedazzle)
This year, dynamic advertising was adopted, which made it significantly different from 2016.
E-commerce giants have internalized this new approach to creativity and are now seeking to conquer the most challenging and state-of-the-art videos
Expand the size of assets.
Laura rukovsky, senior vice president of media analytics at TechStyle Fashion Group, recently talked to us about "how difficult it is to create custom videos manually, that's why we're so excited about bringing our ads to a new level with video automation.
"Dynamic advertising should be seen as a friend, not an enemy, whether it's a customer or an agent.
Human craftsmanship is wasted by manually iterating and reviewing thousands of visual changes. This semi-
Automation of creative assets will make time for creative people to develop more inspiring brands
Change storytelling.
Automation is not a problem, but when.
Organizations should not stick to the old revenue model, but should find opportunities in the process of adopting new technologies. in the era of automation, agile will make excellent and excellent marketers stand out.
About Author kristo Ovaska is CEO and colleague
Clever founder.
Io is a SaaS company that automates Facebook and Instagram ads on a large scale for the world's leading advertisers.
Smart Platform to help brands through first-to-
Market solutions and features.

GET IN TOUCH WITH Us
recommended articles
Knowledge INFO CENTER FAQ
10 Hidden Features of Interactive Flat Panels You Didn’t Know Could Save Time & Money
Interactive Flat Panels (IFPs) have revolutionized classrooms, boardrooms, and collaborative spaces worldwide. While most users focus on their basic functions—touchscreen displays and presentation tools—these powerful devices are packed with underutilized features that can dramatically streamline workflows and cut costs. Below, we unveil 10 hidden gems that turn your IFP into a productivity powerhouse.
Interactive Flat Panel vs. Traditional Whiteboards: Which Saves More Time and Money?
In today’s evolving educational and corporate landscapes, choosing the right collaboration tool is critical. While traditional whiteboards have been classroom and boardroom staples for decades, interactive flat panels (IFPDs) are increasingly seen as the future of dynamic collaboration. But when it comes to saving time and money, which option truly delivers? Let’s break down the financial and operational impacts of both tools to help you decide.
How to Choose the Perfect Interactive Flat Panel: 7 Essential Factors for 2025
In today’s tech-driven world, interactive flat panels (IFPDs) have become indispensable tools for modern classrooms, boardrooms, and collaborative spaces. Whether you’re upgrading your office or building a smart classroom, selecting the right IFPD can transform productivity and engagement. Here’s a streamlined guide to help you make an informed decision:
The Interactive Flat Panel Revolution: How Smart Collaboration is Redefining Work & Education
Imagine a world where classrooms buzz with holographic science experiments, boardrooms transform into immersive war rooms with global teams, and hospital staff troubleshoot emergencies on a digital canvas – all through a single device. This isn’t sci-fi; it’s the reality powered by next-gen Interactive Flat Panels (IFPs). Forget “digital whiteboards” – today’s IFPs are AI-driven collaboration hubs rewriting human interaction. Let’s explore why they’re becoming the spine of modern workspaces and learning ecosystems.
Why Smart Board Prices Are Worth It: Smarter Tech for Modern Learning  
When considering white board smart board prices, it’s not just about cost—it’s about value. Modern LCD display infrared smart whiteboards are packed with features that transform classroom teaching, e-learning, and remote collaboration. Here’s why ITATOUCH smart boards stand out……
Maintenance Tips for Long-Lasting ITATOUCH Interactive Flat Panels
Interactive flat panels (IFPs) like the ITATOUCH Interactive Flat Panel have revolutionized collaboration and learning in both educational and corporate environments. These high-tech tools empower educators to deliver dynamic lessons and enable businesses to streamline presentations and brainstorming sessions. However, to ensure peak performance and longevity, proper maintenance is essential. Below are practical tips to keep your ITATOUCH panel running smoothly for years to come.
Why Schools Are Upgrading to Interactive Flat Panels: A Guide for Educators
ITATOUCH interactive flat panels are highly rated, with over 99% of clients across 50+ countries giving "Good" to "Very Good" reviews. They integrate seamlessly with platforms like Google Classroom, Zoom, and Microsoft Teams, offering reliable, innovative tools for educators. ITATOUCH provides custom solutions, including OEM, ODM, SKD, and fully customized options, all competitively priced and certified (TUV-CB, CE, FCC, ROHS, ISO). With fast delivery (3-15 days) and readily available stock, ITATOUCH ensures minimal downtime. Upgrade your classroom with ITATOUCH and embrace the future of education.
After the splicing screen is added with the touch frame, the large screen interaction can be realized, which can be better introduced and publicized by adding the touch frame, and the splicing screen can have the effect of realizing multi-person interactive touch wall, therefore, after the touch frame is added, the use of the splicing screen is more abundant, the configuration requirements for the splicing screen system are lower, and the flexible space for installing the touch frame is larger,
The teaching all-in-one machine must be familiar to everyone, from the earlier computer projector to the present interaction and teaching.
In this era of continuous influx of information technology, the intelligent touch all-in-one machine is well known as the fifth media besides paper media, radio, television and the Internet.
no data
Established in Oct, 2016, focusing on the interactive high-tech products, specializing in the development of LCD touch screen monitor, interactive whiteboard, interactive learning software, infrared touch screen frame, interactive tablet … etc.
INFORMATION FOR INQUAIRY
Tel: +86 755 28281849
Wechat & whatsapp: +86 13582949978
Address:  Building #123, Mansheng Industrial District, Gongming Town, Guangming District, Shenzhen, China
Copyright © 2022 ITATOUCH| Sitemap
Customer service
detect