editorial: think paris, not vegas - outdoor programmable digital signs

For a city, there are long and dark days every winter, and it took Edmonton a long time to find out that dark nights don't have to be frustrating dark cloaks, instead, blank canvas can be provided for creativity and color.
Five years ago, our Valley was a night without joy.
Our Bridge is illuminated by practical street lights only for drivers and pedestrians who happen to use them.
Style practicality: no one cares what these important landmarks look like in the distant observer.
Think about what Paris would look like at night if the Eiffel Tower lit up like this. Since then —
Credit for forwarding-
Thinkers who ignored the complaints of killing
A fundraising event equipped the huge black steel skeleton of this high-rise bridge with 60,000 programmable lights, the vivid patterns and colors of these lights can change with the mood of the city.
Just by the river, the new Walterdale Bridge complements its ancient siblings with its more ingenious and elegant arches.
It is no coincidence that these two buildings, once shrouded and forgotten in Twilight, may be the most photographed night landmarks in Edmonton.
The city center has finally taken a step from gloomy to charming.
Once, only Christmas lights decorated from the lamppost, or room lights left by office staff working overtime, will give any light to the monotonous core.
Now, more and more office buildings, such as ATB square and WSP square, dress up the skyline with neon-like highlights.
When it comes to neon lights, the outdoor neon sign Museum turns an inconspicuous area into a glowing display place.
The tallest tower in Edmonton now has a stadium lit with a digital sign.
According to the project proposal, 69-
Storey Stantec Tower will display digital signs on the outside to celebrate community events and project company advertisements such as Pride Day or Canada Day.
You don't have us until "company advertising.
"It is commendable to illuminate the city center with splendid public art;
Flashing pickup trucks and mobile ads from high above are as tacky as a very high roadside billboard.
We didn't realize until recently that Edmonton is a winter city and we might as well celebrate the cold and snow rather than escape it.
In winter, we are also a dark city in our short days.
Let's also start celebrating this with lights and colors.
But what we need to think about is Paris, not Las Vegas.
The local editorial was the unanimous opinion of the magazine's editorial board, which consists of Mark Ian, Dave bradenridge, Sarah o'donner and Bill Ma.