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elevator news steps into malls - digital signage displays
The elevator news network is stepping out of the elevator into a more lucrative corridor.
Kolkata: Elevator News Network (ENN)
A company offering multiple services
Media Entertainment and digital advertising on the digital screen installed on the office elevator are coming out of the elevator and entering the more lucrative corridor.
In addition to elevators, the company will now install screens in shopping malls, luxury buses and commercial spaces.
The sale of shopping centers is a key area of concern for ENN International's department ENN in India.
The company works with the owners of shopping malls in Mumbai and Delhi to produce content for digital signage.
Ashok Sharma, enn ceo, said, "individual stores can show off their products, or mall owners can show off the entire shopping area.
Through its new establishment, the company
Launched the network ENN Metros, designed to provide a complete solution for metros's commercial towers and office buildings and advertisers who want to reach a specific target audience.
ENN has negotiated with two real estate giants in Delhi and Gurgaon. Through ENN —
In operation, it will launch services on luxury buses and buses in the metropolis by providing real-time news and updates as well as 40 different programs.
ENN, it entered into a technical cooperation.
With the March of Helius Inc. in Canada in India, it is taking 7-
10% of the countryof-
Home page advertising (OOH)
Pie three years later
The country's outdoor market is 2,500 rupees.
Even if ENN can take 5% of the market, it will be a huge business, Sharma said.
ENN has offices in Canada and New York to create outdoor media that provide the latest news and information, as well as complete
Advertise to business professionals through ultra-thin digital displays located in top office elevators in North America.
Worldwide, the audience market is about $5. 9 billion.
A marketing expert said, "This is a new medium for advertisers not only in India, but also globally.
According to a press release on the company's website, ENN found that 96% of elevator passengers watched the screen, and 88% watched the screen every time they took the elevator.
"That means 14-
"Sales increased by 15%," the press release added . ".
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