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emin art becomes casino love notes - led billboard
A Las Vegas casino is turning some gorgeous LED billboards into giant love notes for the public.
The international metropolitan casino will play the animation of contemporary British artist Tracey Emin for three minutes every hour.
About eight indoor and outdoor billboards that are usually reserved for ad superstar DJs and pool parties turn black, this intensity increases when an invisible hand slowly writes phrases such as "I promise to love you" in glowing letters.
"It will be a magical moment to leave a story for someone," said Lisa Marchese, marketing director at the casino . ".
Neon works are part of a project called suspension
Choose a billboard for art.
According to Cosmopolitan officials, while the signs have shown other art in the past, Emin's work will expand to more screens than in the past, including tickers.
The casino opened in 2010 with other art exhibitions such as interactive galleries and graffiti art on the wall of the parking lot.
Ai Min said she thought Las Vegas was romantic and she hoped the show would give the audience a time to reflect on love in the hustle and bustle of the street.
"It's great that the hotel wants to do this," she said . ".
"This is not a problem with selling things.
It's about love.
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