I work with the First National Bank of South Africa's most "innovative" banks, but their latest initiatives cannot be called "innovative" banks anywhere in the field of innovation.
The FNB was released in July 14, and its improved online banking website provides responsive design that provides a more enhanced experience for users on mobile devices.
However, some problems with the new website, including the unavailability of services and navigation problems, have aroused widespread criticism.
They seem to have missed a few tricks.
In this article, I have revealed how FNB can launch their new products in a better way by considering the user experience appropriately.
The goal of FNB is to complain about Facebook's FNB website comments expressing a bad experience due to navigation, confusing tablet design, and errors on the website.
FNB's response to these complaints made me laugh, "We believe that the more you experience the FNB site, the more you will appreciate the ease and smoothness of the transaction ". Oh my.
If the user experience is not good, obviously they will not continue to use it in the hope that it will become better.
The ease and fluency of the banking experience should be determined by its design and content strategy from the very beginning.
As is clearly seen in a real bank, the execution of the transaction is only part of the banking experience.
How clean the bank is, how clean the staff are, how the bank works, which adds a huge weight to my experience, whether I trade or not.
Before we go ahead and discuss how FNB can cope with this reform, a few more things will be discussed. 1. User needs 2.
Understand responsive design 3.
Gradually changing this is the main part of the entire transformation process that FNB missed.
Previous websites followed good website design practices and patterns, while new websites have changed a lot compared to the original ones.
Naturally, people don't like to change, and anything that is too intense can cause anger, frustration, and eventually abandonment.
So how do big brands like Facebook and Google do that? Gradually.
Small changes during a specific time interval greatly help reassure customers that the brand is still the same.
The improved area for the logo placement of the new FNB website is small, located at the bottom of the page.
People mistake websites for phishing scams.
I'm sorry it was a very low blow, but it has to be said.
5 menu levels have been reduced to 2 without reset
The classification section can cause confusion in the interface of topSearch, small on the left, social media links on the left, and no clear indication of what a button is, what is the text field Main Content part Gray "gap" visually adds help or guide to the new features, I still believe that FNB will learn from the words of customers and bring this magic.
There is already praise about how the experience within the site has improved, which is a clear advantage.