loading

ITA TOUCH - Smart Interactive Solutions Manufacturer

for car radio, a midlife crisis - touch screen radio

for car radio, a midlife crisis  -  touch screen radio

2000 greenmanjune 15,2000 jon SILVAN likes to think of himself as a person who is comfortable with technology and can understand and use the latest tools that modern life brings to him.
But his new BMW 740i radio confused him.
Trying to use the touch screen of the radio made him feel like he was working the first day behind the soundboard of the rock concert.
"You have to go through so many screens in order to scan," he said . "
Silvan is a partner at a New York market research company.
"For $70,000, you'll find it easier to figure it out.
"On several trips to and from home, Sir
Silvan found that the scanning function is actually a subset of the selection screen, which also includes manual start and automatic scan options.
"I don't know what these people do," he said . "
Over the past few years, as car radios have evolved into control centers for more complex audio systems, their use has become more and more complex.
Buttons and dial have more features, and since radios have to share dashboard space with other devices, including satellite navigation systems, they also become smaller.
Jim Foley, a technical expert at Visteon, said that advertising "we are adding a lot of features and are still trying to keep the interface as simple as possible, which is a huge challenge"-
Now Ford Motor is in the auto parts department in Dearborn, Michigan.
But soon became an independent company. Mr.
Welfare says Visteon tests its dashboard audio interface by putting test objects in the arcade
Drive the seat in style and observe how long it took them to do things like insert the CD and press the preset button.
Advertising the proliferation of car radio functions today has led drivers to have some sort of nostalgia for adjusting the volume or for ordinary old knobs tuned on the station.
Mary O'Neill of Arlington, Ohio, said: "The Knob is easier to use when you drive . " She buys a new car about every four years and often drives long distances.
"Now I have an arrow button and I often have to press and press without anything.
"Tom margreozzi,
The host of a show "Car Talk" on National Public Radio said: "The trend I see is that the more expensive the car is, the more complex the car radio is.
They do this because if you pay $75,000 they think you must want something fancy.
You don't want a normal old radio. ''Mr.
Magliozzi says he thinks touch
Screen menus found on the radios of some expensive vehicles can be dangerous.
"Even if you figure out how to use it," he said, "you still have to do the business by touching --
To the screen menu of the radio.
How are you going to use the touch screen while you're driving?
They think you're sitting at your desk.
"Just like they use computer software and home entertainment systems, many people spend their time learning only what they need on their car radio without considering more complex features.
Please click on the box to verify that you are not a robot.
The email address is invalid. Please re-enter.
You must select the newsletter you want to subscribe.
View all New York Times newsletters.
"I have a button on my radio called the phone," says Earl Hefley, a musician in the city of orrama. "I think when you're playing with your phone, it's a mute switch, but I don't know.
The secret of all this, I believe, is to read the book.
He will look at the owner's manual, sir.
'If it wasn't that long, 'Mr. Hefley said.
Mark eldeman, radio, knob, speaker and stuff manager at a car sound store in Pontiac, Michigan.
He said that when his staff installed the new radio, they showed the customer how to program and set the clock in the favorite station and other basic operations.
But he says customers often come back when they forget what they learn.
The advertisement "We spent a lot of time training them and retraining them and then retraining them again . "Erdman said.
"The more money you spend, the more features you have to learn.
In many cases, the function of the radio is exaggerated and what the customer will do with them.
"Car radio manufacturers, including Delphi Delco electric subsystem, which makes radios for GM, Toyota and Volkswagen, said they were working to make the radios easier to operate while driving.
Ken Erickson, product line manager, Delphi Delco audio systems, said: "We have been turning to larger buttons with different shapes to allow drivers to operate by feeling without leaving their eyes off the road
For example, the company's radios for Buick now have dimples volume knobs and larger display screens.
Some companies, such as Ford and GM, are working on voice activation to help limit the number of buttons and make it safer for people to fiddle with the radio while driving.
Next year, Cadillac Sevilles and Devilles will provide an optional system manufactured by Delphi for drivers to send e-mails
Send mail through voice commands, speak on your phone, and activate radio and CD functions.
Visteon has added optional voice features
Activation control of Jaguar S-
Radio and CD converter of type.
The radio lets the driver listen to his favorite station by saying "radio" and reciting the incoming letter, number or preset number of the station.
In order to prevent the radio from getting confused when people talk in the car, Jaguar's voice activation needs to be pushed by a button.
Many car companies, such as Ford, Toyota and GM, also offer optional steering wheel controls that allow drivers to increase and reduce volume or change station or CD tracks without touching the dashboard.
"We do everything we can to get the driver's hands on the steering wheel and keep their eyes on the road," said Anders Helen, an ergonomic expert at Volvo motors . ".
We are constantly improving the quality of text archives.
Please send feedback, error reports, and suggestions to archid_feedback @ nytimes. com.
A version of the article appears on the national edition G00007 page in June 15, 2000, with the title: a mid-life crisis for car radios.

GET IN TOUCH WITH Us
recommended articles
SOLUTIONS Outdoor DOOH Solutions Smart Education Solutions
Outdoor IP66 Digital Displays: Built to Perform Where Ordinary Screens Fail

In today's connected world, digital communication is no longer limited to indoor environments. From retail storefronts and transportation hubs to smart cities and hospitality venues, businesses are increasingly relying on outdoor digital displays to engage audiences, deliver real-time information, and strengthen brand visibility.

However, outdoor environments present unique challenges that conventional displays simply cannot withstand. Rain, dust, humidity, extreme temperatures, and direct sunlight can significantly reduce performance and lifespan.

This is where IP66-rated outdoor digital displays make the difference.
Why Digital Podiums Are Becoming Essential for Smart Classrooms and Hybrid Learning Environments in 2026

Education has undergone a significant transformation over the last decade. Traditional teaching methods that relied solely on blackboards, projectors, and paper materials are rapidly being replaced by interactive, technology-driven learning environments.

Schools, universities, training centers, and educational institutions worldwide are investing in smart classroom solutions that improve engagement, collaboration, and learning outcomes. Among these innovations, the Digital Podium has emerged as one of the most important pieces of classroom technology.

A Digital Podium is no longer simply a lectern for holding notes. It has evolved into a powerful teaching workstation that integrates computing, touch interaction, multimedia control, device management, and classroom collaboration into a single platform.

As hybrid learning, distance education, and smart campus initiatives continue to expand, digital podiums are becoming an essential component of modern educational infrastructure.
Indoor Digital Signage Display: A Smarter Way to Engage Customers and Modernize Spaces

In today’s fast-moving business environment, traditional posters and static displays are no longer enough to capture customer attention. Businesses are increasingly turning to indoor digital signage displays to improve communication, promote products, and create more engaging customer experiences.

From retail stores and shopping malls to corporate offices, restaurants, schools, hotels, and healthcare facilities, indoor digital signage has become an essential solution for delivering dynamic content in real time.

At ITATOUCH, we provide high-brightness indoor digital signage displays with customizable hardware and software options, helping partners and businesses create tailored digital communication solutions.
Why Premium QLED Interactive Flat Panels Are Redefining Smart Education & Modern Meeting Spaces

Introduction: Why Traditional Interactive Displays Are No Longer Enough
As smart classrooms and hybrid workplaces continue to evolve, many organizations are facing a common challenge: traditional interactive displays can no longer meet the growing demand for visual clarity, intelligent collaboration, and long-term performance.

In education, teachers need smoother writing experiences, better visibility in bright classrooms, and seamless hybrid teaching tools. In corporate environments, businesses require professional video conferencing, high-quality presentations, and reliable systems for efficient collaboration.

This is where the next generation of premium QLED interactive flat panels makes a significant difference.

With innovations such as QLED Local Dimming technology, 4K UHD display, AI camera systems, optical bonding, and flagship-level processing power, modern interactive flat panels are becoming more than just displays—they are transforming into complete smart collaboration hubs.
Ultra High Brightness Window Display for Retail: Capture Attention Even Under Direct Sunlight

In today’s competitive retail environment, attracting customers starts before they even enter your store. A high brightness window display is one of the most effective tools for increasing foot traffic, promoting products, and enhancing brand visibility in shopping malls, retail stores, restaurants, beauty salons, banks, and commercial spaces.

Unlike standard screens that appear dim under strong ambient light, ultra high brightness window displays are specifically designed for storefront applications, delivering vivid visuals and clear advertising content even in direct sunlight.
Transforming Education and Business Collaboration with Interactive Flat Panels
In today’s fast-evolving digital world, traditional displays are no longer enough to meet the demands of modern classrooms, boardrooms, and training environments. Organizations are increasingly turning to Interactive Flat Panels (IFPs) to enhance communication, improve engagement, and boost productivity. At ITATOUCH, we are proud to deliver cutting-edge interactive solutions that redefine how people teach, learn, and collaborate.
High-Brightness Window Display Screen – Shine Beyond Limits
In today’s competitive retail world, first impressions matter more than ever. The way your store catches the attention of passersby can make the difference between a casual glance and a loyal customer. This is where our High-Brightness Window Display Screen steps in, transforming ordinary shop windows into dynamic, eye-catching showcases.
The Missing Link in the Smart Classroom: Why Universities are Swapping Old Lecterns for Digital Control Hubs
A 98-inch display is impressive, but without a control center, the "Smart Classroom" is incomplete. This guide explores the ROI of Digital Podiums—why they are the missing link in modern education and how ITATOUCH’s customizable designs help SIs win high-end university tenders.
Beyond the Screen: Why ITATOUCH Interactive Flat Panels are the Future of Smart Classrooms
Selling hardware is a race to the bottom; selling "engagement" is the key to winning. This guide explores how ITATOUCH bridges the gap between raw specs—like 40-point touch and zero-bonding—and actual classroom success.
The Future of Classrooms: Exploring the Power of Interactive Blackboard Systems
In today’s rapidly evolving education landscape, traditional teaching tools are being reimagined to meet the demands of digital learning. One of the most innovative solutions gaining popularity is the interactive blackboard—a smart combination of classic writing surfaces and advanced display technology. Designed to bridge the gap between conventional teaching and modern interactivity, this solution is transforming classrooms around the world.

ITA TOUCH operates a 20,000+ sqm smart manufacturing facility in Shenzhen, equipped with dedicated production lines for interactive displays and digital signage.

We welcome factory visits, online inspections, and OEM audits.

INFORMATION FOR INQUIRY
Tel: +86 755 28281849
Wechat & whatsapp: +86 13582949978
Address:  #402, Building A54, Xinwei Fourth Industrial Zone, Matian Street.Guangming District, 518106 Shenzhen, China
Copyright © 2026 ITATOUCH| Sitemap
Customer service
detect