HONG KONG —
No matter where they are, the Olympic Games are a great opportunity.
Name of local sponsor
The country is proud to connect their brand with sports values and to display their logo before millions of eyeballs.
The situation in South Korea will be different this month.
At a time when big businesses, politics and the influence of connecting them are being liquidated nationwide, the country is hosting the first Winter Olympics.
This week, after Samsung's successor, it called for more clean-up work.
An Olympic sponsor was released for taking bribes after being commuted and suspended by the court.
The Pyeongchang Olympics itself is a symbol of the comfortable relationship between the Korean government and Samsung, South Korea's most powerful enterprise group.
Chairman Li Kun-
Xi, a longtime member of the IOC, has been lobbying behind the scenes for years to bring the Winter Olympics to South Korea.
The government saw him.
Lee Kuan Yew is a key figure in the Olympic dream. He was sentenced to escape tax in 2008. the president explicitly pardoned him so that he could continue to lobby for Pyeongchang.
Business and commerce, of course, have always been part of the games.
Critics of 1996 Summer Olympics in Atlanta laugh at them as Coca-Cola"
"Coke Olympics" is a marketing blowout by local donors.
But in South Korea, the recent scandal has made it a particularly embarrassing moment for the country's leading company name to put signs on Olympic venues and show free giveaways to athletes.
Corruption charges have put him in trouble.
Son and heir of Li
Keane Park was cut down last year.
PARK GEUN-HYE, then president of South Korea
Participate in bribery through sports sponsorship.
Sun da said: "The spirit of the times requires the reform of the financial valve . "
In the research director of SDInomics, a think tank in Seoul, the capital, he used Korean family terminology
Business empire.
"This puts the chaebol in a very sensitive position.
"One result: Korean companies are worried that their contributions will be" misunderstood "and have long been uneasy about sponsoring the Pyeongchang Olympics," Chang said.
Jin, professor at National University of Singapore.
On last April, members of the Pyeongchang organizing committee met with South Korea's finance minister to discuss the committee's financial problems. according to Yonhap news agency, the chairman of the company said that the bribery scandal was one of the reasons why the organizers were difficult to attract corporate sponsorship.
Only after President Moon Jae-in did the committee raise $0. 875 billion in sponsorship
In called on government companies, including state power companies, to join.
A spokesman for the Pyeongchang Commission said by email: "Political issues have not directly affected the planning or preparation of the Olympic Games, but they will certainly distract local participation . ".
She declined to comment on how much the committee was lagging behind in funding.
Appeal for the month of last July.
For many Koreans, the conflicting mood for the South Korean business champion has dampened the Olympic spirit.
Last week, Ju Mi-
Ryung, 41, went to an official Olympic Exhibition Center in Seoul with her son to show him curling shows and virtual
Reality sledge.
"It's a problem for chaebol to get political points through such sporting events," she said. Ju said.
For other reasons, sponsoring the games this year is also a risky offer. Mr.
Moon Jae-in's decision to form a united hockey team with North Korea has caused controversy in the country.
However, the chaebol did not completely skip Pyeongchang.
Samsung has launched the official app for 2018 Games.
4,000 specials are being distributed-
Galaxy Note 8 smartphones for athletes and Olympic workers.
It also provides two Dutch speed skaters with a set of sensors to help them train.
At the same time, a subsidiary of LG Group established the headquarters of Pyeongchang organizing committee;
Another produced promotional videos and advertisements for the game.
The modern car will show its hydrogen
Motivation and self
Drive in Pyeongchang.
Korean Airlines drew a plane with the official Olympic mascot: a white tiger named Soohorang and a bear named Bandabi.
However, Cui Dong said that in general, the marketing of Korean sponsors in Pyeongchang is not as strong as the previous major sports events.
Sports commentator ho in Seoul.
When will Korea unite?
On 2002, Samsung hosted the World Cup and launched a global advertising blitz in Times Square, New York.
In contrast, today's Samsung is "very cautious", Chung-
Ang University in Seoul
"They don't want to wake up the bad feelings that people hide from Samsung and Chairman Li.
Hyundai said its promotional activities in Pyeongchang are very extensive and "there is no precedent ".
However, other chaebol companies have avoided the topic.
Samsung declined to comment on how Pyeongchang's marketing has piled up compared to previous games.
A spokesman for LG said that under the sponsorship terms, the group's subsidiaries were not allowed to promote their brands at the Olympics.
A Korean airline spokesman declined to comment.
In South Korea, the rebound in large enterprises has been going on for a long time.
For decades, as long as their companies have enhanced the country's economic strength, the government has tolerated illegal tycoons --
Or, as far as the Olympics are concerned, it is the global prestige of the country.
The three leaders of Pyeongchang who won the right to host the Winter Olympics were industrialists who were convicted of financial crimes to some extent:
Li of Samsung, Zhao Yang
Korean Airlines and Park Yonghao
Song, predecessor of Doosan Group.
Samsung's role started earlier.
The long march of the Pyeongchang Winter Olympics began in 2003, when the mountain city competed with Vancouver, BC and Salzburg, Austria, for 2010 Olympic Games.
When IOC members arrived in Prague to vote, they found the city decorated in blue. and-
Samsung White Banner
The company also sponsored a music festival and running competitions there.
Organizers of Pyeongchang said Samsung's event had nothing to do with the bid for the Olympics.
Vancouver won in the end, but only one hair.
The strong performance of Pyeongchang surprised many people.
Four years later, Samsung's Mr.
In support of Pyeongchang's participation in the 2014 Winter Olympics, Li claimed.
But Russia won Sochi.
On 2008, Sir.
Li returned from I. O. C.
Charged with tax evasion
He was pardoned the next year.
He was condemned by the Olympic committee, but was reinstated in 2010.
"We are very happy to hear the news . "
South Korean Olympic Committee official chun told reporters at the time.
In 2010, as Pyeongchang prepared to participate in the Olympics for the third time, the town's campaign was reviewed for possible conflicts of interest.
Samsung signed a sponsorship agreement with the international rowing federation FISA, who was then in charge of voting I. O. C. member.
The chief executive of Korean Air, head of Pyeongchang's bid committee, has signed a similar deal with the International Skating Union
The ethics committee of the board issued a warning, but decided that Samsung's deal would not violate the rules.
Air and the skating union agreed to postpone the deal until after 2018 host cities were selected.
On 2011, when the commission was ready to make decisions in Pyeongchang, Munich and France,
Li went all over the world and asked me. O. C.
Members who support them.
Before the vote, in a No. very-
A subtle nod to Mr.
Li, head of the Annecy delegation, told reporters: "We are here to hold a real competition.
We don't get trophies for companies or countries.
Pyeongchang won.
"This is a victory for our whole country . "
Li told reporters that his eyes were wet with tears.