Real estate in Times Square may be too expensive for ordinary tourists, but hundreds of dollars can capture the dazzling history of the area.
Strauss-art Kraft-
The company that built the famous smoking Camel billboardstory Coca-
Coke show and dozens of New Year's Eve balls-
Garage sales are being held as it is scaled down in postneon age.
Collection includes hands-
The design of the Camel billboard, from 1941 to 1966, will smoke every four seconds;
The big tent of Broadway's 1962 "Sound of Music;
And the neon look of comedian Bob Hope.
Artcraft Strauss takes full advantage of the huge, glittering logo ---
Called "spectacular "--
The Times Square was illuminated throughout the 20 th century.
But as video and computer graphics dominate the outdoor advertising industry in the 1990 s, the company has reduced from more than 100 to six.
Philadelphia auction house Freeman will auction a collection of paintings, lights and neon lights on Thursday.
Tamar Starr, president of the company, said: "This seems to be a good time . " His grandfather and father run the company before her.
"People are interested in this artifact.
It represents an art form that is no longer created.
"The price of the smoking camel logo sketch is estimated to include $1,500 (
Some people think this is the most famous sign in the history of advertising)
The Bob Hope profile is priced at $2,000, and the one presented by Coca-Cola is priced at $15,000.
But a set of 12 "New Year's Eve Balls" bulbs--
The company directed the decline of the famous ball from 1907 to 1996--
It is expected to sell only a few hundred dollars.