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france's jcdecaux signals nigerian ambition with traffic service - outdoor advertising
2025-05-10
ITATOUCH
LAGOS (Reuters)-
French outdoor advertising company JCDecaux (JCDX. PA)
Plan to provide real
Time traffic information and installation of solar energy in Lagos-
Electric bus shelters and automated public toilets for one of Africa's largest economies.
Degao said that he has entered Nigeria in cooperation with the Lagos Private Bank.
Investment and consulting firm Grace Lake, targeting a highly dispersed outdoor advertising market, is estimated to be worth 0. 115 billion euros ($130 million).
Jean-Jean, CEO of JCDecaux-"We are pleased to enter the Nigerian market, especially Lagos, a city that is booming in many ways
Charles Deco said in a statement on Friday.
He added: "We have developed a unique service that brings our expertise in street furniture and unprecedented transportation information systems to Lagos for the first time in Africa and Degao . "
Lagos, Nigeria's most populous city, is notorious for its traffic jams.
JCDecaux says its goal is to provide real
Provide time traffic information to commuters at strategic points throughout the city.
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Established in Oct, 2016, focusing on the interactive high-tech products, specializing in the development of LCD touch screen monitor, interactive whiteboard, interactive learning software, infrared touch screen frame, interactive tablet … etc.
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